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Barbara Wayman - ArticlesBarbara Wayman is a public relations veteran with a portfolio that includes award-winning campaigns for instantly recognized products like Cracker Jack, Creamettes Pasta and ReaLemon. She launched BlueTree Media in 2001, and her clients include OhioHealth, Wendy’s International, the Dave Thomas Foundation for Adoption, Riverside Methodist Hospital and AAA Ohio, among others.
Barbara’s core competency is her unique ability to balance results-driven strategy with creativity and attention to detail. A Business First 40 Under Forty recipient, she holds a Master’s in Journalism and a Bachelor’s in Communication from Ohio State University. She is an accredited member of the Public Relations Society of America and has donated her marketing expertise to several charitable organizations including the Northside Child Development Center where she served on the board of directors. Goal Setting for 2010 – Three Tips to Plot Your CourseAs 2009 draws to a close, business owners must look at what’s ahead in 2010. One helpful way to identify your aspirational goals for next year is to begin with the end in mind. The Smartest Thing I Did Last YearThe rugged individualist, bravely doing it all by himself – it’s a familiar theme from Hollywood but not the best way to run a business. The smartest thing I did last year was make a commitment to get help and support in many different forms. Oprah CalledThe energy entrepreneurs hold captive in the vague goal of “get on Oprah” can detract them from doing things that can help them build their brand awareness in a more practical way, such as “send out at least six newsworthy press releases a year,” “invite my local business editor to lunch,” or “review a year’s worth of my industry trade journals and come up with at least three story ideas to suggest to them that relate to my product or service.” 5 Tips To Name That FirmMany businesses are saddled with names that are misleading, out of date, hard to pronounce or just plain bad. That makes their marketing extra difficult. If you’ve decided that a new name is needed for your business, here are five tips to help you find a great one. Your Thank You ChainIt isn’t often I come across a completely novel and unique business tip that’s both powerful and simple. 5 Great Ways to Create Bad PR OutcomesI’ve been working in PR for over 15 years, so you can bet I’ve got some expert thoughts in how to make the absolute worst PR decisions possible. Below are my top 5 ways to ensure the worst PR outcomes. Your Sacred DayEvery successful professional has experienced burn-out, that dreaded block of time where you can’t seem to get motivated, you’re crabby and irritable and you produce little results. Here is a way to keep burn out at bay... Why Consistency MattersEmerson called consistency the hobgoblin of little minds, but when it comes to public relations, consistency is THE most crucial key to success. Read further to find out why! Proximity is DestinyDo you have a life philosophy? For the past decade mine has been “proximity is destiny.” This somewhat opaque saying speaks to me because it reinforces a basic fact of the universe – we become what we think about most of the time. And we tend to think about that which surrounds us, either in place, time, order or relation. What “What do you do?” Really MeansIt's the question you are asked most often, but how much thought have you ever given your answer? Learn a powerful refrain to create more clarity and strengthen your business results.
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