Barry A. Densa

Google has upped the ante – penalizing those who attempt to game their system, tricking it into rewarding their websites with a higher SERP placement, which would otherwise be given to websites that serve searchers better, and more honestly.

I'm going to tell you the 5 things you should never, never do, and then I'll tell you the 3 things you must absolutely do when writing emails – if you want to sleep well at night, vacation monthly on tropical white sand beaches, and enjoy the endless love, adulation and affection of your customers, co-workers and significant other(s)...

A debate has been burning up the bits and bytes on one of the popular marketing forums. The topic of heated discussion: Whether or not to include humor in sales copy.

At one time or another, regardless of our sex, age, race, political persuasion, or whether we watch CNN or FOX, we are all subject to these 12 desires – and some of us are subject to all of them all at the same time!

There is one element that will always drive your hungry crowd into a frenzy of uncontrollable, impetuous, spontaneous buying, and…this is what's missing from most sales copy. This missing element is often confused with hype, which is usually crass, over the top, unbelievable, unproven, grandiose, and often obnoxious shouting and chest thumping.

So how do you create an emotionally and intellectually appealing promotion guaranteed to garner a gazillion views within 24 hours of it being uploaded to the web, and quickly make its creator RICH?

Am I the only copywriter today bemoaning the ungodly amounts of corporate money lavished upon the trendy excesses of interactive marketing – a largely unproven, and certainly unquantifiable marketing fashion that only offers the hope of a return on investment?

If you're already employing best SEM and SEO practices, either as an end user or a seller of related services, you now have a new and powerful arrow in your marketing quiver.

Okay, so how do you know – without a doubt – when you're being a nudnik, when you're sending too many emails to your money pot, your gold mine – your email list? Consider the following...

If you've read the FTC's new 81-page Guides Concerning the Use of Endorsements and Testimonials in Advertising, you might think the FTC is a really nice bunch of guys trying to do the right thing by consumers—which, for the most part, is true.