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Barry A. Densa - ArticlesBarry Densa is a freelance direct response copywriter who often injects a wry sense of humor into his powerfully motivating copy. Subscribe to his popular free ezine "Marketing Wit & Wisdom" when you visit his website at www.WritingWithPersonality.com where you'll see how Barry persuades readers to buy, inquire or subscribe using "salesmanship in print".
Use New FTC Guidelines to Increase Your SalesIf you've read the FTC's new 81-page Guides Concerning the Use of
Endorsements and Testimonials in Advertising, you might think the FTC is a really nice bunch of guys trying to do the right thing by consumers—which, for the most part, is true. Due to Pimples the Long Copy vs. Short Copy Debate has EndedAs a marketer, if you've got a product that in general is like every other product of its kind, though maybe with a few value-added differences—there's no need to re-write the entire history of your product's invention in your sales copy. The 5 Selling Magic Secrets of Billy MaysBilly Mays, who sadly passed away at age fifty, was a pot-bellied, black-bearded Atlantic City carnival barker in a blue long-sleeve shirt and a white undershirt. The top 5 ways to attract and keep customers in any economyThe top 5 ways to attract and keep customers in any economy Hypey Copy That Converts and How to Write itHype excites the emotions, stimulates the buying glands and ultimately converts better than dull, drab, "only the facts ma'am" marcom-style copy. Guarantees That Knock Customers Off the FenceCrafting an unusually effective and convincing guarantee How to Squeeze Blood From a CopywriterThe only measure of a copywriter's talent... is how much and how fast he can sell his client's product! You Won't Sell Squat Without This in Your Sales Copy.Do you know why Web 2.0, inter-activity, connectivity, user forums, customer reviews, customer interaction, and a ton of other old, new and reborn innovations that basically have the same purpose and benefit (transparency), works like gangbusters for marketers, sucking in the money...? Why Stretching Will Kill Your SalesEvery communication you have with your market, even if it's not sale-related—has to be clearly discernable and understandable, online and off, "above the fold". There's no time to warm-up and stretch. Warning to Direct Marketers: Asking These Questions Will Kill Your ConversionsFor those marketers who labor tirelessly, though fruitlessly, oblivious to marketing history, and unversed in copy that brings home the bacon—please take note: this article is for you.
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