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Home Page  Barry A. Densa |
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Barry Densa is a freelance direct response copywriter who often injects a wry sense of humor into his powerfully motivating copy. Subscribe to his popular free ezine "Marketing Wit & Wisdom" when you visit his website at www.WritingWithPersonality.com where you'll see how Barry persuades readers to buy, inquire or subscribe using "salesmanship in print".
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You Won't Sell Squat Without This in Your Sales Copy.Do you know why Web 2.0, inter-activity, connectivity, user forums, customer reviews, customer interaction, and a ton of other old, new and reborn innovations that basically have the same purpose and benefit (transparency), works like gangbusters for marketers, sucking in the money...? Why Stretching Will Kill Your SalesEvery communication you have with your market, even if it's not sale-related—has to be clearly discernable and understandable, online and off, "above the fold". There's no time to warm-up and stretch. Warning to Direct Marketers: Asking These Questions Will Kill Your ConversionsFor those marketers who labor tirelessly, though fruitlessly, oblivious to marketing history, and unversed in copy that brings home the bacon—please take note: this article is for you. Is your Business Scared of the Dark, Crying for Its Mommy?A few words of advice: Marketing and sales is not about good manners, proper etiquette, good form or a proper up-bringing—that is, not in the Emily Post sense of the world. Because marketing and sales, online and off is a world apart. It has its own rules, its own manners, etiquette and good form. Sex, Lies and the Secret Truth About MarketingBottom line: To be a successful marketer—a high six or seven figure income marketer—you’ve got to fully believe in and have a deep and abiding love and passion for what you do, what you sell, and to whom you sell it. How to Know if your Website is Killing your BusinessToday, there are basically two and a half types of websites... those that inform and educate, those that inform educate and sell... and those that only sell. Breaking News: Advertising is Dead!The advertorial is an ad disguised as an editorial. How to Marry Many Times and Acquire a Marketing Fortune in 3 Easy StepsWhether you’re a dentist, painter, software developer, medical equipment manufacturer, dry cleaner or the Mayflower Madam – you’ve got something to market and sell. Why Swearin’ and Cussin’ in a Sales Letter Can Make you RichYour sales letter’s only job is to communicate in language that best gets thru to your prospect. And proper English and syntax be damned – if it gets in the way. Don’t Ever Offer Great Service, Great Value or a Great ProductWhat are you offering your prospects so they’ll immediately rush to the phone and call you?
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