Barry James - Articles

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Narrowcasting Networks - Dedicated TVs In Financial Institutions Build Customer Loyalty And Sales
Financial institutions face many challenges today in an increasingly competitive and innovative marketplace. Offering new or improved financial products and services that distinguish you from your competitor is one means of capturing and holding onto your market share in this hyper-competitive and crowded financial marketplace. Developing loyalty to the products,... Read
By: Barry James | 14/05/2008 | Marketing
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What Your Digital Signage Is Really Saying About Your Company
The visual aspects of marketing information, whether presented on your website, your letterhead, business cards or on the digital signage that narrowcasts your company's mission statements, goals and visions to clients and suppliers in your corporate waiting room, say a lot about your company - about who you are as... Read
By: Barry James | 11/05/2008 | Marketing