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![]() bhanuprakash - ArticlesAs an Online Communication Professional, with over 8 years experience in the domain of Web & Multimedia, I have had an opportunity to explore the emerging field of Search Engine Marketing, Online Reputation Management and Digital Strategies. And I have had the privilege to work on prime brands such as LOreal, Penguin Book Publishers, Star and none other than celebrity writer Shobhaa De. In this whole rigmarole of strategizing digital campaigns, handling online PR and innovating web-based brand promotions, I have had the opportunity to learn about this emerging domain in depth, which has been pretty exciting. And the only way to make this exercise worth its while is in sharing and communicating with fellow readers. Call me a Social Media evangelist or a SocMedphile*, I love to blog and write on Digital PR, how to handle your brand online, how to use Social Media to do so et al. And yes, in my free time I like to solve chemical equations how to divide the compositions of soluble acids into cyberdigits. No, that was just a joke.
Perception CommunicationsWhy I term Social Media Marketing as individual perception communications, because there are no set of rules about how to approach or how to communicate, it all depends on one’s communication and how the opposite person reacts to it. It all matters what kind of wavelength is been shared amongst them. Overtake GoogleIdeas on Social media and other digital marketing tactics is endless. It depends on how far you can connect each idea and come out with new sub-ideas. But it also depends how far you can implement those ideas. Lot of people call it as Brain mapping. But, yes it is actually brain mapping, which helps you to realize the endless ideas and implementations towards any Digital Marketing Program. Network MarketingI sometimes do realize that we are seeing something we have already seen before, but at that time we never liked it as we always felt that it was not made for us. I am talking about Simple Network marketing. I still remember when my friends use to call me for some interesting seminars and that use to turn out to be Amway or Quantum. I always use to runaway from these schemes of Network marketing such you become a member and then you bring 10 friends in the circle and it goes on like that. Website Vs BlogI always think that we see it the way we perceive it. But sometimes we should see the logical aspect of it. In India, many people do think that a Blog and a website are two different things. But, it is absolutely not. I hope that all our young and upcoming entrepreneurs do realize this aspect and would identify their ready made online presence available for free. Imagine if this happens, we would achieve a breakthrough in internet communication in India, which is still lacking at times. Website – Your Online SightMany websites in India are still not Search Engine Optimized and many sites are completely flash based and no proper web standards followed. Such as correct use of CSS for defining the content formatting and navigation, no proper naming for the images used, no proper linking, no Meta tags, descriptions and titles defined for individual pages, we still find broken links in many websites. No proper Key word rich content and especially there are no further developments in the website. Influential Journalists of the World Wide WebThe new Journalists of WWW (World Wide Web) seem to be very close to them. A Blogger is focused about what he is writing and the kind of topic he chooses. They own a Blog which is itself a news aggregator and based on the individual Blog’s readership the news travels online. The only difference is 10 to 15 conventional journalists or editors work for one single News publication i.e Times of India, DNA, Indian Express.
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