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Bill and Joann Truby - Articles Bill and Joann Truby, are authors, consultants and speakers, who are focused on helping individuals achieve personal fulfillment and organizations increase their performance. They are the founders of Truby Achievements: http://www.trubyachievements.com
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 Marketing for Non Profit – Audience Segmentation and Strategic AlignmentMarketing strategy for non-profit is very similar to that of for profit. This article covers the key strategic marketing issues. Marketing for B2B Company - Picking Your First CustomerYour B2B company has just developed a new product and is trying to find its first customer. Should it be a large, a small business or a medium size company? While each has its own advantages, the general answer is medium size. To understand why, let us review which of these three groups has influence over your business and pick the one that has the least of it. Knowing How to Set GoalsLearn how to set goals effectively. Look in the right place - it makes a difference. Teamwork - Get More Done With LessTeamwork truly allows you to do more with less. With true teamwork you need less people and fewer resources to achieve phenomenal outcomes. We’ve proved it over and over in team training exercises. This phenomenon is called “Synergy” – but what is synergy? Interview – Nine Essential Questions for Hiring the Best CandidateFinding the right candidate for the job is one single most important task of any company. Learn how to determine your candidate's perspective on life and work, his/her general direction in life, ability to work with a team, attitude and ability to cope with conflict , attitude toward ownership and accountability, his/her motivation, ability to balance ego and confidence, communication and problem-solving skills. Conflict Resolution – Six Steps to Manage Disagreements SuccessfullyConflict is inevitable. When you find the concern behind the conflict, keep your emotions in check, find the core concern behind the conflict and use it as a learning opportunity to find a win/win for you and another person. These six steps will help you resolving most conflicts successfully: defuse emotion, listen and accept, get permission and speak, solicit agreement, work toward resolution, close and agree to let go. Business Meeting - How to Set Up and Conduct an Effective DiscussionThe greatest time waster in most organizations is ineffective meetings. Yet meetings are important. To be a successful organization, information flow is critical. Additionally "face time" is important to support and perpetuate good relationships and teamwork
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