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![]() Bill Egan - ArticlesBill Egan is Marketing Director at Interleado, a start-up SEO Software Company.
Interleado specialise in intelligent SEO software delivered as a service. The service supports Internet marketers, search professionals and website owners in promoting websites through organic search. The flagship service is the “All-in-One SEO Workbench” containing a rich set of tools to speed up and simplify the process of promoting websites through search engine optimisation. The Workbench analyses onsite content and back-links to prioritise the tasks needed to improve a website’s visibility and authority Monthly reports track will track progress in SEO project implementation and continually recommend the next set of prioritised tasks that will deliver faster SEO results and higher search engine visibility and keyword rankings. You can open a free 30 day account to find out more and try out the SEO Workbench at: http://www.interleado.com/ 6 Steps For Link Building And Driving Traffic With Social MediaDiscuses a method involving 6 steps to build external links and drive traffic from various forms of social media sites. Contains lots of tips to improve search engine rankings. Is Your Website Copy More Important Than Your Website Usability?This article discusses the balance between relying only on copywriting vs your information architecture to make it easy for visitors to buy from you. It provides examples from well known branded websites to explain why it is just as important to ensure your site is easy to navigate as to have good content. Have You Been Burnt In The Past By Over Hyped Promises Of Page 1 SEO Rankings For Your Website?This article contains advice on how to avoid making mistakes by selecting the wrong seo company. It includes tips for a structured approach to minimise your risk and select a quality seo service provider to implement your seo project. Top 12 SEO Tips To Optimise Your Website Content For Organic SearchThis article contains seo tips on the 12 most important tasks needed to optimise your website to obtain better organic search marketing results. Developing A Search Marketing Strategy for Organic SEO and PPCThis article contains 4 Tips for a Balanced Search Marketing Budget:
In setting out to develop a strategy for your search marketing, you need to start at the beginning and establish answers to a few key questions:
- What is the marketing spend mix between SEO and PPC?
- What does this reflect?
- How can this underpin developing a sensible search
marketing strategy?
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