Bill Zipp is a small business specialist who has spent thousands of hours working with hundreds of business leaders. Bill's proven program, The Business Fitness™ System, provides a step-by-step plan for building a self-sustaining small business.

• Don't Advertise! Answer These Three Questions First
  09/11/2007 | Business
  When it comes to advertising, most small businesses are like a house without a foundation. Instead of doing the groundwork necessary for success, they go out and build their building: advertising here, advertising there, with varying degrees of success. Thousands and thousands of dollars later, they have no idea if any of this expensive advertising had any impact at all. Read
  
• The Customer Experience Payoff
  18/10/2007 | Business
  People come to businesses today with dramatically different expectations than they did even a few years ago. They don Read
  
• Don't Multiply your Business Times Zero! Keep your Cool in Conflict
  17/10/2007 | Business
  I have seen talented, gifted, and brilliant leaders do the same thing to their business, multiply all its incredible potential times zero, by failing to do one thing: keeping their cool in conflict. Angry words and emotional outbursts may feel good at the time, but they destroy our relationships with people. And it is people, energized, empowered, and inspired people, who bring us the success we seek. Read
  
• Successful Sales Without Selling your Soul
  05/10/2007 | Business
  Effective selling is about finding the specific steps of action that apply to the customer you are trying to reach and taking those actions over and over and over again. That is what I have learned about sales. If I can clearly identify the people who are most likely to use my products and services and reach out to them in a consistent, systematic way, success is possible without selling mysoul. Read
  
• Got Goals? Get Smart!
  29/08/2007 | Business
  I have set a lot of stupid goals in my life. Goals made in the rush of excitement with little thought to how they were going to get done or how they fit with the other priorities of my life. Goal setting, however, is still an important part of my life. But a certain kind of goal setting, SMART goal setting. Goals are SMART when they are Specific, Measurable, Achievable, Relevant to current business objectives, and Time bound. Read
  
• Has your Dream Become a Nightmare? Here’s the Key to a Better Business and a Better Life
  20/08/2007 | Small Business
  It’s the ultimate dream! Owning your own business, being your own boss, making lots of money. It’s why you decided to start your own small business. For most, however, the dream becomes a nightmare. According to the Wall Street Journal® there were 572,900 small business births in 2004 and 554,800 deaths, a business mortality rate of 97%. The human cost of this statistic is even more staggering: families, friends, personal savings, and even physical health. There is hope, however. Read
  
• Break the Death Grip of Delegation Dysfunction and Enjoy the Real Dream of Owning your Own Business
  20/08/2007 | Small Business
  Delegation dysfunction plagues most small businesses. Here’s how it works: You give something to someone else to do. They put it on the bottom of their pile. You check on it and discover that it’s not done. You press them on it, and it finally gets done (with rolled eyes and cold stares). But it’s not done right and you end up doing it yourself. That is the definition of dysfunction! Read