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Bob Etherington

Bob Etherington - Articles

 

    How to get much luckier in less than 30 days

    Scientific research conducted at several Universities over the past 10 years now proves that you can improve your luck and your 'lucky breaks' by as much as 80% in less than 30 days. All you have to do is copy the 4 key behaviours of lucky fortunate people. Read: How to get much luckier in less than 30 days Read

    By: Bob Etherington | 01/10/2009 | Psychology

    ‘Influence’- The New Science of Mind [Part 1 of 2]

    Just 10 years into the 21st Century and enormous amount of new knowledge is now being gained and published about the way we are influenced. 80 years on, from the publication of Dale Carnegie’s seminal work “How to Win Friends and Influence People” (15million copies and still in publication), scientists and academics are now able to demonstrate some new, simple and very powerful techniques with which we can persuade other people to do what we want. Read: ‘Influence’- The New Science of Mind [Part 1 of 2] Read

    By: Bob Etherington | 17/09/2009 | Sales

    OK, You've Had the Training.. Now Change!

    The majority of Corporate training courses are a waste of time,effort and money. Within 30 days attendees are back doing their jobs as they were before - no discernable change whatever. The truth is that real. long-lasting behavior change (learning) only takes place where the task is being performed. To discover how to convert your training efforts from a 'cost' into an 'investment' you can make a serious start by adopting the approach outlined in this article. Read: OK, You've Had the Training.. Now Change! Read

    By: Bob Etherington | 15/09/2009 | Training

    Delivering the Winning Proposal

    If business proposals were judged solely on their weight and volume (rather than content and focus), then most of them would be very successful.Two bits of sales folklore add to this incorrect notion: 1) Lots of 'bumph' is better than too little. 2) The first thing proposal-readers are looking for is information about us. Since none of this has any bearing on the truth what can you do to create a winning proposal? Simple! Read the article and join the winners. Read: Delivering the Winning Proposal Read

    By: Bob Etherington | 15/09/2009 | Sales

    How You Can Negotiate Just About Anything

    'Negotiation' sounds more up-market than plain old 'selling' but in fact it is the junior partner. Often the only reason that a 'negotiation is necessary is that an otherwise straightforward sale has been messed up. If you're ever in a situation where a negotiation is required you would do well to heed the warnings in this article about the four classic 'average' behaviours which will make any negotiation fail. You will also discover the four top behaviours that Ace negotiators use to succeed. Read: How You Can Negotiate Just About Anything Read

    By: Bob Etherington | 15/09/2009 | Sales

    The 30 Day School of Good Fortune

    Lucky breaks are not so intangible as they seem. By adopting the right behaviours every day (for just 1 month!)academics have proved that you can massively improve your chance of happy fortuitous outcomes. This article will show you exactly what to do. Read: The 30 Day School of Good Fortune Read

    By: Bob Etherington | 10/09/2009 | Psychology

    Tough Times Selling

    In hard economic times there's no evidence that cutting your prices brings you more business. During recessions the vast majority of sales organizations adopt one -or all- of four suicidal strategies: Cut prices...Cut/Increase Advertising... Work Harder...Wait and see. Each one is doomed to fail in this recession as they did in past recessions. Academic research shows that you can actually increase prices in a recession and gain more customers by concentrating on two simple things. Read: Tough Times Selling Read

    By: Bob Etherington | 10/09/2009 | Sales
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