Bob Gutowski - Articles

Popularity
50

Viral Marketing – Can it Effect your Employment Brand?
A Three Part Series - The good, the bad and the ugly Part 1 – The “Good” The impact of a good product experience Part 2 - The "Bad" The impact of Bad work Environments Part 3 - The "Ugly" The impact of Lay-off’s, Restructures or Downsizing Read
By: Bob Gutowski | 05/02/2008 | Human Resources
Popularity
63

Attention All Managers...are you Being a Good Employment Brand Steward?
A strong culture = a strong brand; A strong brand = attracts and retains a quality workforce; A quality workforce = a strong culture... Read
By: Bob Gutowski | 31/01/2008 | Corporate
Popularity
54

Brand Cost Versus Brand Impact...the Million Dollar Question
What we do know is…branding isn't just for large companies and is the key to the early and long-term success of any business. Read
By: Bob Gutowski | 31/01/2008 | Human Resources
Popularity
80

Employment Branding: What is It? Why Do We Need It?
In 2008 there will be an estimated 450 million job seekers worldwide using the Internet… There will be an estimated 50 million employers worldwide competing for the industries top talent…What's your strategy to standout? Read
By: Bob Gutowski | 31/01/2008 | Human Resources
Popularity
50

No Excuses for not Preparing as an Internal Candidate
Competition in the workforce is fierce, as internal associates we often forget that when interviewing for a promotion or trying to gain access to a different business function that we are in fact competing against all the other internal associates who are trying to do the same. I have found most internal candidates are not preparing for an interview in the same manner as if they were an external candidate. Those who are best prepared for the interview will get the job and have greater success. Read
By: Bob Gutowski | 31/01/2008 | Careers