Bob Janet - Articles

Popularity
300

How You Must Be Like The Wise Old German Shepherd
You have got to have a back up plan to survive and prosper Read
By: Bob Janet | 25/07/2008 | Sales
Popularity
300

Shooting Fish In A Barrel
How many salespeople are sitting around waiting for someone to call? How many are still hawking the same old products with the same old lines? How many are looking to the same, rather than developing new customers? How many believe they do not need sales training? Read
By: Bob Janet | 25/07/2008 | Sales
Popularity
58

People Shop Price. They Buy Value
All you have to do is put a dollar value on your Benefits and your USP's. Here is where we separate the top sales producers from the rest because most find it very hard, if not impossible for them to put a dollar value on an intangible. Read
By: Bob Janet | 07/04/2008 | Marketing
Popularity
69

The Customer Is Always Right. Even When They Are Positively Wrong
This article is about the greatest consumer relations story of all times. How the way Nordstrom's view and practice customer service is the only way to view and practice customer service. Read
By: Bob Janet | 07/04/2008 | Sales
Popularity
53

The Four Things Every Employee Can Do To Increase Sales And Profits
We all know the customer is the most important person in our business, but sometimes we forget that the second most important person in the business is any employee Read
By: Bob Janet | 04/04/2008 | Sales
Popularity
50

A Luxury Once Had Becomes A Necessity
Two techniques to turn a luxury into a necessity in the buyers mind. A luxury an item that is desirable but not essential. a product or service that gives great pleasure. Read
By: Bob Janet | 02/04/2008 | Sales
Popularity
57

Gold & Red Cards Will Make You A Ton Of Money
A little record keeping makes you the seller of choice Everyone knows the more you know about your customers the easier it is to build a relationship. Relationships = Trust = Sales Read
By: Bob Janet | 02/04/2008 | Sales
Popularity
50

Stop Viewing The Past Through Rose Colored Glasses
When our markets slow down we tend to withdraw our aggressiveness in marketing and selling. Exactly the opposite of what needs to be done to recover quickly and come out of the slow down better than we were before it started. Read
By: Bob Janet | 01/04/2008 | Sales
Popularity
50

You Can not Give your Customers Everything They Want if you Want to Make Money
You can not give your customer all three things they want, Great products, Great service and Low price and make a profit. You must know what to do when your custoemrs says, "Your price is too high!!" This article gives you 3 powerful answers that will turn a lost sale into profits for you. Read
By: Bob Janet | 09/10/2007 | Ask an Expert
Popularity
50

Back to the Things That Worked
It's good to try new things. It is good to look at what your competition is doing that works and do it better. But some times it is good if not better to look at what use to work for you to gain and retain customers and try doing them again. Go back to the things that made you money. Read
By: Bob Janet | 09/10/2007 | Ask an Expert