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Bob Lancaster - ArticlesOne-Line Bio
Bob Lancaster is the founder of Infusion Logic, LLC and the creator of the patent pending software system call calc{list}®. Introduction I’m not an expert in your field but I am an effective advisor. What I enjoy and have spent many years doing is helping experts, like yourself, use technology to better accomplish the tasks they are asked to deliver each day. On the technical side I have been a software developer, designer and project manager; and on the business side an IT director, technology consultant and business owner. I began my professional career as the first personal computers were introduced to the business world. Yes, I’m that old! I’m one of those closet geeks that likes to be the first to understand a new technology and help others benefit from it. My years in the industry have taught me the rewards and perils of technology implementation which makes me keenly aware of the challenges that you face. In my articles I will show you practical ways to take advantage of a totally new technology called calc{list}. Several years ago I realized the huge untapped potential that exists in our everyday contacts. Contacts have many more uses than just being part of our address book or a static marketing list of potential customers. Calc{list} was born from this realization. Opt-In Email { Which comes first the Chicken or the BEgg? }For those of you who are contemplating or have started Permission Based (Opt-In) email marketing it can be a scary proposition; especially if you have a new or startup business. You know you’re doing it right by choosing Opt-in over blasting and spamming but *gulp* how do you build a nice plump email list quickly? Organize! pt. 2 { Three Core Lists Every Email Campaign Must Have }Now that we have created our Triple Core Lists (TCL) and used calc{list}’s outline list type to organize our “New Product” campaign let’s prepare for our second mailing. Right off the bat we know we want to use our first email’s TCL to split this next mailing into two relevant messages; one for those in the {Opened} list and another for the {No Action} list. Organize! { Three Core Lists Every Email Campaign Must Have }After every email you send it is essential that you capture and evaluate to whom the emails where sent, who opened them and who didn’t open them. I call these the “Triple Core Lists” because these lists will help your follow-up emails offer greater value and relevance. { How a Calculating List of Contacts Works }You’ve probably never thought about calculating contacts but you do it all the time! In this article we'll explore how calculating lists of contacts work. { Ready… FIRE! Oops, your email marketing campaign forgot to AIM }Email marketing websites are a great technology but too often our message falls flat with our customers. Why? This article will show you how to segment your email lists using personas and ‘calculating’ contact lists for highly targeted email marketing campaigns.
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