Bob Rose - Articles

 (271)

This article is contributed by Rob Rose - Vice President of Crownpeak. Crownpeak offers a cost effective and user friendly Content Management System (CMS). The Article talks about how the Small and Medium Businesses can compete with larger counterparts. It discusses the various strategies that Small and Medium Businesses can adopt to compete with Large Businesses on the web space.

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Popularity
300

Selling Content in the ‘free’ World (and How Your Cms Can Help!)
Whoever said “the best things in life are free” was probably not thinking about content. Then, along comes the ‘big bang’ of information technology and its progeny – the constantly unfolding (and largely ‘free’) online universe, to drastically rearrange our perceptions of value. Suddenly, the very same dollar one ungrudgingly parts with to pick up the daily news on the sidewalk is a deterrent online. Read
By: Bob Rose | 22/07/2008 | Web Design
Popularity
292

Beware the Quick Fix! Using Technology to Transform Your Web Site
It is now recognized fact that Web sites can play a crucial role in the growth and transformation of a business. No sales call or marketing brochure is complete without the ubiquitous URL. And no conventional marketing or sales effort can reach target segments in the way that a Web site can. Going online, however, is not exactly a piece of cake. Even the best-run Web sites have problems. Read
By: Bob Rose | 08/07/2008 | Web Design
Popularity
241

Getting to the Point and Getting it Right (with a Cms)
The new era of information exchange is complex but its possibilities are bright and exciting. Shifting markets put enormous pressure on firms to create a seamless and holistic approach to customer interactions. Online consumers are not always hard pressed for time; yet surfing habits indicate they have very little time to waste. Read
By: Bob Rose | 18/06/2008 | Web Design
Popularity
203

Cms Can Raise Marketing and it Synergy for SEO Success
Optimizing a company’s Web site for search engines such as Google and Yahoo!, is a critical task for marketing professionals. However, while Search Engine Optimization (SEO) is becoming increasingly important, the Webmaster and his army of technical personnel often fail to connect with the vision of the marketers. Read
By: Bob Rose | 03/06/2008 | Web Design
Popularity
171

Hosted Cms and the University: a Winning Solution
In an era where digital content continues to grow at an exponential rate, organizations of all shapes and sizes struggle to manage and create content. Much like large corporations, Web sites play a vital role in the marketing and communications strategies of higher education institutions. As college and university Web sites grow more complex, it is crucial to have a site that is properly managed, easy to navigate, and powered by flexible, mature content management technology. Read
By: Bob Rose | 19/05/2008 | Web Design
Popularity
131

Cms – When Do You Really Need It?
Marketers today make a strong case for a content management system (CMS), extolling its virtues in no uncertain terms. But it probably makes sense to take a step back and think: does your organization really need an advanced CMS? If your current in-house team is effectively managing your Website, can you justify a CMS investment to your management team? But at the same time, can your existing solution scale quickly enough to handle expected and unexpected growth? Read
By: Bob Rose | 05/05/2008 | Web Design
Popularity
85

Metadata – the Key to Unlocking the Real Value of a Cms
You've heard the admonishment "don't judge a book by its cover". How about when that book has no cover? No author or even a spine? You're probably not even going to bother with it, right? Read
By: Bob Rose | 18/04/2008 | Web Design
Popularity
78

Choose the Right Content Management System (cms) for You
With an explosion of online content there is consequently an explosion of content management systems (CMS) available to help you manage that content, with literally thousands of vendors to sift through. But most CMS' still end up being too expensive, too difficult to maintain, and eventually inadequate. This is often the result of purchase decisions based on technology, and not business requirements. Read
By: Bob Rose | 03/04/2008 | Web Design
Popularity
52

The Need for Metrics in Your Cms Implementation
A good plan today is always better than a perfect plan tomorrow. Few people realize procrastination is the fastest way to disaster when it comes to implementing a Content Management System (CMS). The right metrics must be in place before you decide to procure and implement a CMS. Read
By: Bob Rose | 18/03/2008 | Web Design
Popularity
50

How Can Small Websites Shine?
The key to a successful Website is content. Content alone will drive visitors to your site, and compel your prospects or customers to form a valuable opinion about your company. With over 7 million Websites being added every month, how will your site stand out? The way to get your Web site noticed by search engines and then to get those prospects to stay and keep coming back comes from the content on your Website alone. There are no two ways around this fact. Read
By: Bob Rose | 04/03/2008 | Web Design