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Bob Rose - ArticlesThis article is contributed by Rob Rose - Vice President of Crownpeak. Crownpeak offers a cost effective and user friendly Content Management System (CMS). The Article talks about how the Small and Medium Businesses can compete with larger counterparts. It discusses the various strategies that Small and Medium Businesses can adopt to compete with Large Businesses on the web space.
Does Your Web Site Have a Content Management Problem?At the end of the 90s, research forecasts of online retail sales were aiming for a modest $15 billion by the end of 2003. High-value Content - and a Good Cms - Make the Real Marketing DifferenceA quick look at many corporate Web sites finds a surprising amount of low-importance content occupying precious space – and consequently, customer time. The good stuff is supposed to be in there somewhere, but it’s just very hard to find. Selling Content in the ‘free’ World (and How Your Cms Can Help!)Whoever said “the best things in life are free” was probably not thinking about content. Then, along comes the ‘big bang’ of information technology and its progeny – the constantly unfolding (and largely ‘free’) online universe, to drastically rearrange our perceptions of value. Suddenly, the very same dollar one ungrudgingly parts with to pick up the daily news on the sidewalk is a deterrent online. Beware the Quick Fix! Using Technology to Transform Your Web SiteIt is now recognized fact that Web sites can play a crucial role in the growth and transformation of a business. No sales call or marketing brochure is complete without the ubiquitous URL. And no conventional marketing or sales effort can reach target segments in the way that a Web site can. Going online, however, is not exactly a piece of cake. Even the best-run Web sites have problems. Getting to the Point and Getting it Right (with a Cms)The new era of information exchange is complex but its possibilities are bright and exciting. Shifting markets put enormous pressure on firms to create a seamless and holistic approach to customer interactions. Online consumers are not always hard pressed for time; yet surfing habits indicate they have very little time to waste. Cms Can Raise Marketing and it Synergy for SEO SuccessOptimizing a company’s Web site for search engines such as Google and Yahoo!, is a critical task for marketing professionals. However, while Search Engine Optimization (SEO) is becoming increasingly important, the Webmaster and his army of technical personnel often fail to connect with the vision of the marketers. Hosted Cms and the University: a Winning SolutionIn an era where digital content continues to grow at an exponential rate, organizations of all shapes and sizes struggle to manage and create content. Much like large corporations, Web sites play a vital role in the marketing and communications strategies of higher education institutions. As college and university Web sites grow more complex, it is crucial to have a site that is properly managed, easy to navigate, and powered by flexible, mature content management technology. Cms – When Do You Really Need It?Marketers today make a strong case for a content management system (CMS), extolling its virtues in no uncertain terms. But it probably makes sense to take a step back and think: does your organization really need an advanced CMS? If your current in-house team is effectively managing your Website, can you justify a CMS investment to your management team? But at the same time, can your existing solution scale quickly enough to handle expected and unexpected growth? Metadata – the Key to Unlocking the Real Value of a CmsYou've heard the admonishment "don't judge a book by its cover". How about when that book has no cover? No author or even a spine? You're probably not even going to bother with it, right? Choose the Right Content Management System (cms) for YouWith an explosion of online content there is consequently an explosion of content management systems (CMS) available to help you manage that content, with literally thousands of vendors to sift through. But most CMS' still end up being too expensive, too difficult to maintain, and eventually inadequate. This is often the result of purchase decisions based on technology, and not business requirements.
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