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Boyan Yordanof - ArticlesBoyan Yordanof is in the tourism business since 1996. His main interests are in Internet Marketing and more specifically Service Branding in the Hospitality Industry. Boyan is an Internet Marketing Executive at RIU Seabank Hotel Malta.
Author Links Business URL: http://www.seabankhotel.com Personal URL: http://www.yordanof.com The Postmodern Condition in BrandingThe consumer culture is said to set rules for our branding
activities. According to a number of authors, today’s culture is shaped by the ideas of postmodernism. Marketing Concepts and Techniques ChallengedIn order to appraise the new ideas in marketing and particularly in the areas of consumer behaviour and marketing communications, one should initially outline some challenges faced by a number of fundamental marketing concepts as well as by the marketing as a discipline. Micro-marketing, maxi-marketing, database marketing, new marketing, wrap-around marketing, value-added marketing, relationship marketing and neo-marketing are but a few variations of today's marketing. The very fact that there a The Online Brand Experience: Nature And DimensionsWith the advent of Internet the marketing communications environment has changed profoundly and there is a recognised need of continuous conceptual addition to the existing branding theory. Some authors pronounced the advent of the "experience economy" and the "experience marketing", while others have taken more extreme postmodern stance and have denied the validity of the traditional branding inferences. Advertising - Precious Information Or Vicious Manipulation?Is advertising the ultimate means to inform and help us in our everyday decision-making or is it just an excessively powerful form of mass deception used by companies to persuade their prospects and customers to buy products and services they do not need? Consumers in the global village are exposed to increasing number of advertisement messages and spending for advertisements is increasing accordingly. Malta - A Crossroad In The Middle Of The SeaWhat comes to your mind when you hear the word Malta? Most of my friends would think of the knights, the Mediterranean Sea and a lovely beach holiday. Very true, Malta is all of these: the knights of St. John found shelter on the island and ruled it for several hundred years; the tiny nation of 400,000 inhabitants occupies even tinier fortress island in the heart of the Mediterranean Sea and yes, Malta is a famous travel destination. Still, there is so much more to be discovered about Malta.
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