Brad Lessard - Articles

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Building Your Prospect List
In order to increase business, you've got to have clients! When you've got your website up and running it's time to invest some thought into building your prospect list. You may already have a few customers or readers per month, but now you want to increase that number. One of the... Read
By: Brad Lessard | 08/12/2007 | Marketing
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Web 2.0 As A Marketing Tool
Web 2.0 can be used effectively to raise the levels of customer engagement, which, in turn, is known to help increase loyalty. There are sufficient statistics available to prove that retaining customer loyalty is imperative for any brand. The following should help to illustrate this further: 1. An increase of customer loyalty... Read
By: Brad Lessard | 21/11/2007 | Internet
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Exposing The Power Of Emarketing
Marketing has always been an integral part of trade, in some form or the other. The most primitive form of marketing probably constituted the stories that traders told prospective customers, in order to convince them to barter their products. Since then, the methods for getting the marketing messages across have... Read
By: Brad Lessard | 21/11/2007 | Marketing
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Word Of Mouth As A Marketing Tool
Even in today's world, when the consumer is bombarded with a large number of messages through the media at all times, communication still takes place in the most powerful way through human contact and, in particular, through the human voice. People are more likely to trust those who are known... Read
By: Brad Lessard | 21/11/2007 | Marketing
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Building Customer Relations Through Experiential Marketing
As against traditional forms of marketing that are focused on benefits and features of products or services, experiential marketing attempts to form a connection between brands and consumers in ways that are more memorable and relevant personally for the consumer. It seeks to establish a stronger relationship through one-on-one interaction... Read
By: Brad Lessard | 21/11/2007 | Marketing
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Understanding The Marketing Plan
Any selling requires an A-Z plan of action for proper understanding of the marketing plan. The first step in building any business is proper planning. The whole issue of marketing becomes a scrap when you cannot draw out an effective plan. Well, it is like getting your heart transplanted. You get... Read
By: Brad Lessard | 18/11/2007 | Marketing
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Understanding Basic Web Analytics
To find out more about the features of a website that contribute the most towards the achievement of its business objectives, the behavior of its visitors is studied and this process is termed as web analytics. Click heat mapping and other user performance data, response rates for emails, sales and lead... Read
By: Brad Lessard | 18/11/2007 | Marketing
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Pay Per Click As A Marketing Tool
When advertisers on blogs, content websites, advertising networks and search engines, pay only when their advertisements are actually clicked on, such a model of advertising is known as pay per click (PPC). The advertisements that appear on search engines are often placed above or next to the organic search results and... Read
By: Brad Lessard | 16/11/2007 | Marketing
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Understanding Internet Marketing Strategy
Sales can be increased and the loyalty of clients or customers can be gained by a business that is able to satisfy their needs more effectively than its competitors. Therefore, at the core of a successful marketing strategy lies the understanding of the needs of clients or customers. Since the business... Read
By: Brad Lessard | 16/11/2007 | Marketing
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Blogging As A Web 2.0 Marketing Tool
It is essential to get traffic and links from the leading bloggers in the field that is being focused on, by a business' blog or website. This is important for building up readership and thus ensuring success of the marketing effort, as the website can attract a larger number of... Read
By: Brad Lessard | 16/11/2007 | Internet