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Brad Lombardo - ArticlesBrad Lombardo received his B.Ed. from the University of Toronto and his M.A. from McGill University. He has worked as a business manager, marketing consultant, account executive, admissions counselor, high school teacher and sportswriter. He has written a still to be published hockey book, and is currently penning a movie script based on his experiences as a Canadian teenager living in Spain.
Social Media Marketing and the Viral EffectThe world of search and website marketing has really changed over just the past few years. For many in search, it seems like it was not too long ago that webmasters could have their sites ranking highly on search engines for certain keywords if they took care of the basic tags – meta and description. Video Submissions are now the bomb in online marketing!For quite awhile content submissions and article submissions have been powerful online marketing tools for webmasters or SEO Consultants wishing to SEO their client sites. These efforts are now increasingly complemented by site video submissions. Social Media Marketing and the Viral EffectThe world of search and website marketing has really changed over just the past few years. For many in search, it seems like it was not too long ago that webmasters could have their sites ranking highly on search engines for certain keywords if they took care of the basic tags – meta and description. Preface & Introduction to a hockey book - Hockey's Most Tragic DeathsThis is the preface and introduction to the hockey book Hockey's Most Tragic Deaths, written by Brad Lombardo. The book represents a compilation of short stories detailing the lives and tragic deaths of several former NHL hockey players, including Hod Stuart, Frank McGee, Hobey Baker, Georges Vezina, Howie Morenz, George Gardiner, Babe Siebert, Bill Barilko, Bill Masterton, Terry Sawchuk, Michele Briere, Bob Gassoff, Pelle Lindbergh, John Kordic, Steve Chiasson, Bryan Fogarty, and Brian Spencer. The new wave in click fraud: click pimpingAffiliate Fraud and Competitor Fraud are still hard to spot but, astute marketers and innovative software has made both forms of online cheating easier to manage. Cheaters never lie down easy, however, and have now taken to establishing online click fraud scams defined by complex distribution networks. Defining click fraud, and protecting yourself against itClick fraud involves deliberately clicking on paid advertisements not to purchase the product or service, but to “fool” the online advertiser into paying a PPC fee. There are two main types of click fraud: affiliate and competitor. Affiliate fraud occurs when an advertiser affiliate (publisher) tries to boost revenues by intentionally adding irrelevant clicks on the ad or link displayed on their website. Conversions are what really matter to your online businessWhat really matters to your online business is user interaction with your site, in such a manner that the user becomes either interested and potential customer, or an actual one. To count as a conversion, a user action does not have to be a purchase or end in a sale; completing a customer profile, an information survey or a registration; subscribing to a newsletter or club, or even looking at several website pages – these actions all constitute conversions in their own right. Local search should be essential to your SEO effortsLocal search has sharply increased over the past few years, but many local companies still do not appreciate what a powerful and cost-effective tool it can be. The numbers show lots of online users employing local search, but few businesses making room for it in their online marketing budgets. Many companies are still spending valuable effort and money on traditional, ineffective media, with less than desirable means of measuring campaigns. How blogs can help your site get engine-noticedEffective SEO strategies involve designing, writing and coding for a website to increase quality site traffic and organic search engine rankings. In other words, the design keyword-rich sites should consider features such as directories, file names, body copy, and title and meta tags. Quality incoming links should be established, and “uncrawlable” sections should include alternative text descriptions (i.e. images, flashes). Industry blogs and predicting your futureKeywords research, and employing tools like Wordtracker.com and Keyword Discovery, is central to search engine marketing strategies, since it enables you to discover the keywords and/or phrases being employed in current online searches. But what if you could actually predict the keywords employed in future searches?
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