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Brendon Craigie works for Hotwire, providers of Technology PR for a variety of companies in the Web 2.0 sector
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 Thought-leadership in PRBy promoting the profile of their executives by using thought leadership, companies can build their organisation's reputation within their target industry. A Common Market? Creating the Optimum Network for Effective Pan-european PREven though every single PR programme is unique, there are a number of rules that should be considered when it comes to communicating internationally. Blogs and Social Media: Moving From Monitoring to NetworkingPublic Relations agencies need to move from monitoring blogs and social media sites to engaging on them to help their clients reach a wider audience.
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