Brian Lawley - Articles

 

Brian Lawley is the President of the 280 Group, the Product Marketing & Product Management Experts™. The 280 Group provides consulting, contractors, training and templates. Please visit http://www.280group.com for more information.

The Gold Feature Mrd Technique

Take the most significant feature from your product and turn it into the gold feature. Use this technique to drive effective marketing for your product. Read

By: Brian Lawley | 16/07/2007 | Project Management

Leveraging Google

How and why you should spend your time optimizing your website on the web. What it takes to get your site the attention and web traffic that it deserves. Read

By: Brian Lawley | 16/07/2007 | Leadership

Writing Effective Benefits Statements

How to turn features into compelling benefits that matter to customers. When you create effective features benefits will arise and customers will notice. Read

By: Brian Lawley | 09/07/2007 | Project Management

Hidden Costs of Offshoring

How downfalls of using offshore companies to save your business a little money don’t work. Many compelling reasons on why outsourcing is detrimental to your company. Read

By: Brian Lawley | 09/07/2007 | Outsourcing

Product Promise

Making a product promise that will keep customers coming back and build a reputation. Read

By: Brian Lawley | 20/06/2007 | Business

Product Managers

Really getting to know your software product. Read

By: Brian Lawley | 20/06/2007 | Business

Prioritizing Features

Ranking your feature set on a scale of high, medium, or low. Read

By: Brian Lawley | 20/06/2007 | Business

Marketing Courage

Moving your product forward with proper marketing techniques. Read

By: Brian Lawley | 20/06/2007 | Business