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Brian Solis - ArticlesBrian is Principal of FutureWorks. He is co-founder of the Social Media Club, an original member of the Media 2.0 Workgroup, a contributor to the Social Media Collective and ConversationalMedia.org
Solis, in concert with Geoff Livingston, released, “Now is Gone” a new book that helps businesses engage in Social Media. He has also released a series of ebooks on new PR and blogger relations. You may also find articles by Brian at the TalentZoo.com website under Very Public Relations. Being Human Vs. Humanizing Your StoryIt takes so much more than an understanding of the tools and popular networks in order to inspire change and build long-term, meaningful relationships. We must not forget that we need to fuse what works today with the strategies that reach and compel those influencers and tastemakers who live on the edge and thus promote change among those who reside in the center. Social Media is One Component of Broader Communications StrategyThe world of Socialized Media is maturing and along with it, our knowledge, expertise, reach, and personal and represented brands are only flourishing. It will continue as long as we realize that these new social tools and networks require an entirely new commitment and embodiment of what we personify and how we can be a genuine resource to the people who define the communities that are important to us. The State of Social Media 2008I've been on a recent whirlwind speaking tour recently, sharing and learning all things related to the socialization of marketing and service as well as how to measure these new strategies and tactics. From San Diego to New York to SF back to New York and then Vegas and SF again... Brand Films—then and NowPart of what continues to fascinate me about advertising is the rare opportunity to define a brand—to make tangible the intangible—using mere words and images in a “strategic” or “brand essence” film. It’s a slight honor to own the task. Typically, you get all the trappings of a TV shoot, but with less money, less time, more attention from the client and no category in which to enter the finished piece in an awards show. But it pays the bills, and really, the value’s in the learning and doing... 18 PR Tips for StartupsPR is one of the most misunderstood disciplines in the marketing department and many startup entrepreneurs and even veteran executives are quick to under estimate and under value it, or on the contrary, expect PR to solve all of their marketing needs all with just one email or press release. Customer Service is the New, New MarketingThe topic of empowering your customers so that they become an extension of your marketing isn't new. Transforming people into a surrogate sales force is the dream of any service organization. The difference today is that the landscape has shifted to the point where good customer service is no longer the minimum ante to play the game. PR 2.0 = the Evolution of Pr, Nothing Less, Nothing MoreThere are many of us running back and forth from the edge to the center who would love to drop "2.0" from the new evolution of PR. Hey, it's even the name of this blog, and has been for years, but there’s a reason I haven’t changed the name yet... Should PR Agencies Blog?Sam Lawrence lit a fire under those in Social Media and PR today by sharing a story about whether or not his PR agency of record should blog about working with Jive Software. Cultural Voyeurism and Social MediaSociology - The study of human social behavior, especially the study of the origins, organization, institutions, and development of human society. PR 2.0: Putting the Public Back in Public RelationsHave you ever met someone so energetic, positive and incredibly smart - someone who exudes passion and someone who "gets it" in an inspirational way?
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