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The True Religion jeans line came into existence in the year 2002 in Los Angeles. In order to differentiate its brand from the leading brands that were already enjoying the popularity of the masses, the creators of True Religion jeans used innovative ways to attract and hold the attention of its customers.

The year 2002 was to witness a designer jeans boon as had never before been seen. The forerunner in designer jeans which surfaced with phenomenal effect was the now-familiar Hudson Jeans brand. Hudson Jeans was the brainchild of CEO Peter Kim, who conducted some analytical studies of the fashion world. His attempt to create a creative line which would sustain itself even in the light of changing fashion styles and aggressive competition came into fruition when he invented the Hudson Jeans brand

Changing lifestyles and a more discerning customer base has created a frenzy in the fashion market – what was but a solid and predictable market with limited needs and even more limited options has witnessed a virtual explosion in fashion statements and options alike.

It would be hard to make a fashion statement without the most versatile of all casual wear – the jeans. But present day jeans are very different from those that were in vogue just decades ago. Present-day jeans are a subtle combination of formal and informal. With the right kind of footwear and accessories, day-wear is easily transformed into evening–wear.

Once upon a time, when jeans were not as popular as they are today, there were watertight rules for formal and informal attire. The divide still exists today, but the appearance of designer jeans in the market has blurred that line just a little. This is because designer jeans such as Citizens of Humanity jeans have class, comfort and style. Citizens of Humanity jeans look just as good as any formal pair of slacks.