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C.Pavithira - ArticlesBrand loyaltyBrand loyalty, in marketing, consists of a consumer's commitment to repurchase or otherwise continue using the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy. Customer LoyaltyCustomer loyalty describes the tendency of a customer to choose one business or product over another for a particular need. In the packaged goods industry, customers may be described as being "brand loyal" because they tend to choose a certain brand of soap more often than others. Note the use of the word "choose" though; customer loyalty becomes evident when choices are made and actions taken by customers. Customer LoyaltyCustomer loyalty describes the tendency of a customer to choose one business or product over another for a particular need. In the packaged goods industry, customers may be described as being "brand loyal" because they tend to choose a certain brand of soap more often than others. Note the use of the word "choose" though; customer loyalty becomes evident when choices are made and actions taken by customers. Internet marketingThe Internet has brought many unique benefits to marketing, one of which being lower costs and greater capabilities for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Value-Added TaxValue-Added Tax, one of the most radical reforms to be proposed for the Indian economy, could finally become a reality after four years of political and economic debate.
Yet, the biggest hurdle before the government is not making India 'a common market' through a uniform sales tax structure, but removing a complicated tax structure that also allowed for fraudulent practices.
The decision to introduce VAT was publicly discussed first at a conference of state chief ministers and finance minister Mobile Commerce (M-commerce)Rarely has a new area of business been heralded with such enthusiasm as "mobile commerce", that is the conduct of business and services over portable, wireless devices. Due to the astronomical growth of the Internet users, maturation of the Internet technologies, realization of the Internet's capabilities, the power of electronic commerce, and the promising advancement of wireless communication technologies and devices, mobile commerce has rapidly attained the business forefront. INDIAN RETAIL SCENARIOThe word retail is derived from the French word ‘retailer’, meaning ‘to cut a piece off’ or ‘to break bulk’. Retailing involves a direct interface with the customers and the coordination of business activities from end to end. The retail scenario in India is unique. GLOBALISATION OF INDIAN BUSINESSIndia's economic integration with the rest of the world was very limited because of the restrictive economic policies followed until 1991. Indian firms confined themselves, by and large, to the home market. Foreign investment by Indian firms was very insignificant. PROS AND CONS OF GLOBALISATIONWhile developing countries which, in the past, were against globalisation, have wide opened their doors for globalisation, many people in developed countries like USA are angry against globalisation. American jobs and wage levels are severely affected by the influx of cheap imports and shifting of production to low cost overseas locations. STAGES OF GLOBALISATIONNormally, a firm passes through different stages of development before it becomes a truly global corporation. Typically, a domestic firm starts its international business by exporting. Later it may establish joint ventures or subsidiaries abroad. From an international firm it may then develop into a multinational firm and finally into a global one.
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