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cadyna - ArticlesWe run a online marketplace and were wondering what would be the best way to introduce our service (http://www.ushops.com) which the designers of this club can use as an additional channel to showcase and sell their creations?
Changing Trends in EcommerceThroughout the world, eCommerce spending is increasing at a steady clip and is expected to exceed $7 trillion in 2008. As consumers increasingly opt for virtual stores over traditional brick-and-mortar ones, the manner in which buyers and sellers interact is also undergoing a paradigm shift. James Kuczmarski has an inserting take on this changing phenomenon, which he expressed in the business magazine Fast Company (April 2008). A quick look at his views on the matter: Global Ecommerce Growth PatternsEcommerce has become one of the mainstays for online players and the double digit growth figures tell a good story. Year-on-Year growth in global ecommerce has been growing at more than 40% per annum. Reasons Behind Abandoned Shopping Carts'Boston Consulting Group (BCG) estimates that some 65 percent of online consumers bail out of a transaction and abandon the shopping carts before the final purchase transaction took place.' Daunting numbers for any online retailer and something that is still not explained in very clear terms during analysis phase. Some of the known reasons for abandoned shopping carts are: Understanding Viral and Social Network MarketingA friend tells you about the new range of food processors from a well known manufacturing company so the next time you are at the mall, you are going to be tempted to check it out. Word-of-mouth publicity is the oldest form of social network marketing and the internet is only helping it grow at a global scale. According to eMarketer.com, 37% of all American Adult internet users along with 70% of online teens are involved in each month. Online Consumer ExperiencesUsability. That is a key mantra with online users and greatly influences the success rate of an online web site. An online consumer experience is governed by the way the site is designed and how it leads the users on to the next transaction. Some guidelines for good online consumer experiences are: Online Shopping and Popularity in AsiaAccording to a Feb 2008 A.C. Nielsen survey, 84% of respondents in the Asia Pacific region had transacted online. This is an impressive number no doubt and confirms the fact that online shopping is now a mainstream activity and no longer a fad which created talking points for some online retailers. Content and information has been a common driving point for ecommerce in Asia and the same report has thrown up some interesting information. Online PaymentsIf you are an avid internet user, it is unlikely that you would think twice before making an online payment. Online payments, worldwide, have become an accepted way of doing business and the increase in security measures and robust ecommerce systems have made it a safe option for many people to transact online without going through a tizzy. Ecommerce Trends of Asia, 2008-2020It would be safe to say that Ecommerce is not one of the hottest trends in Asia. According to eMarketer.com,' B2C e-commerce growth is slow through much of the region, B2B e-commerce is already rapidly expanding in most Asian countries. Total B2B e-commerce revenues are expected to grow from $36.2 billion in 2000 to over $300 billion in 2004. How to Advertise Your Online Shop and Attract Buyers?Online buyers can be fickle as they can flit from one shop to another at a mouse click and you need to attract them enough for them to complete a transaction on your site. Some of the advertisement tips which you should follow for good returns on your online shop are: How to Select (what) to Sell Online?Ecommerce is no longer a fad. People have begun using web sites to make purchases and ecommerce is pretty much a mainstay phenomenon these days. If you are a new e-tailer and looking at creating an interesting product mix, then you should consider the following parameters which can help you decide what to sell online:
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