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Candace Carter - ArticlesCandace Carter is an artist, web designer, computer programmer, entrepreneur, writer, and public speaker. Candace was educated in Fine Art and Agriculture at the University of Guelph and in Computer Programming at the University of Ryerson. She worked in web development for high-tech firms Sun Microsystems, MCI-WorldCom, and Tucows until the high-tech meltdown in 2001.
Candace launched Back2Front - The Web Site People with a partner in 2002. Leveraging the power of the Internet, Back2Front's growing team of web designers and developers work on-line, reducing environmental impact by eliminating the need for a daily commute. Back2Front is one of the most successful web site management companies in the GTA, providing long-term, fully managed web site services for a large roster of business clientele. Candace credits Back2Front’s success to an innovative business model of providing unlimited service for a flat, per-page fee. Candace is an accomplished public speaker, with a friendly and knowledgeable style. Candace is a passionate crusader for excellence and value and it shows in her lively presentations. Candace is an expert in human/computer user interface, web design, and search engine optimization. The Back2Front team continuously conducts research, testing, and development that keep the company and Candace at the top of their field. Search Engine Optimization Demystified - Part 3In this, the third article in this series I will explain how search engines can be prevented from ever getting to your site and how they can be restricted from parts of your web site through bad web development practices. This results in poor search engine ranking and low natural search traffic levels. Search Engine Optimization Demystified - Part 2Part 2 - The Rules
Let's examine how the search engines actually work. Search Engine Optimization DemystifiedYou know you have to optimize your web site for the search engines - but the whole thing is very mysterious. What is the real deal? Who are the players and what are their motivations? What really matters? Five Reasons to not Use "click Here" on Your WebsiteIt has been there since the birth of the Internet. "Click Here" to download a file. "Click Here" to go there. "Click Here" to see our products and services. These are two words that you want to banish entirely from your website and we've got five good reasons why you should do it now. Web Site Navigational Systems - 7 Rules to Help You Avoid the Most Common Web Site Mistakes!The most common mistakes made in web sites today are the improper use of hyperlinks and poorly designed navigational systems. How Do You Know if Your Web Site is Good for Your Company?If you are in business today you do need a web site. It may be only to provide a "lookup" presence - equivalent to a (nearly obsolete) phone book listing. But there is no longer any doubt that without a web site you have no credibility as a current, active, enterprise. At a minimum, you need a one page web site that provides contact information and a summary of what you do or sell. Where you go from there, in terms of web site development, depends on the rest of your answer to the question: The Home Page - Making Your Most Important Page CountWhy is your home page so important?
Your home page is important because it is the page on which the crucial decision is made:
Is this web site relevant?
There is so much information and so many web sites on the World Wide Web these days that the first decision made while surfing the web site always "Is this web site relevant?" Does it cover the topic I wanted? Does it have the type of information I need? Domain Names - Part 3Multiple domain names:
Did you know that it is possible to have any number of domain names pointing to the same web site? You can have them all point to the home page (most common) or in some cases, it may make sense to point them to sub pages of your web site. Domain Names (part 2) - Domain Scooping - Don't Get Fooled!At Back2Front we take care of all of the necessary details of owning a web site for our clients - including domain name registration and yearly renewals. However, every year some of our new clients receive official looking snail mail letters from the Domain Registry of Canada. The letters urge our clients to send a $50.00 renewal check for the domain name to the Domain Registry of Canada. Failure to do so ...the letter warns... may result in loss of the right to the domain name... Domain Names (part 1) - the Art and Science of Choosing a Domain NameChoosing a domain name is one of the first tasks one must undertake when getting a new web site. The name you choose could have a significant impact on the future success of the web site, and as a result, your business. But as with other marketing decisions, this choice is made with more art than science.
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