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![]() Carl Roughsedge - ArticlesCarl Roughsedge has over 20 years experience within marketing and integrated marketing agencies. He founded e-Moonlighting in 2003 having realised that small and medium sized businesses were having difficulty sourcing quality marketing and graphic design at reasonable budgets. The business has now grown into worldwide operation with clients across Europe, Asia and North America.
Carl enjoys traveling, fitness training and classical music. His hobby is learning to speak Russian and slowly he is getting better! 7 Good Reasons to Have an Effective WebsiteAs a Director of an internet based marketing and graphic design agency I always encourage our clients and indeed any other business owners and Directors to consider their online strategy on a regular basis, at least annually. The main questions are, is the website fit for purpose, is their search... An Effective Website - 3 Key ElementsWhat is an effective website?
What are the key elements?
How do you develop an effective website presence? Making Your Website An Effective Marketing ToolThere are two key elements to having an effective online marketing strategy. Firstly, a website that is suitable for its intended purpose and secondly driving the right quantity and quality of traffic to that website. In this article I will focus primarily on achieving the first of these two elements... Drive your sales with a professional marketing planHow do you produce an effective marketing plan for your business which will achieve your objectives and get return on investment for your marketing. How do you get professional help in producing a marketing plan. Marketing tips for SMEsHow do you effectively market your business and what are the factors to consider.
How to put together a marketing strategy for your business. Making a success of your startupTips on how to make your business startup a success.
What factors should you consider before you begin?
What is required to make the business a success? Getting Return On Investment From Your MarketingHow do you make sure that you get return on investment for your marketing?
What are the factors to consider?
What are the best marketing tactics to utilise? The Value of Integrated MarketingWhat is integrated marketing?
How can integrated marketing drive your business?
What are the benefits of integrated marketing? The Direct Marketing OpportunityWhat is direct marketing?
How can direct marketing drive your sales?
How do I instigate a direct marketing campaign? Drive your business with a professional logoHow can a professionally designed logo drive sales for your business?
How can a professionally designed logo benefit your business?
What is a professionally designed business?
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