Caroline Melberg - Articles

Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CEO of Small Business Mavericks, a division of Melberg Marketing. She has over 20 years of experience creating marketing communications materials and writing copy for some of the largest and most successful companies in the world. Her small business columns are syndicated online, and she publishes the popular eZines, Blue Chip Tips: The Secrets of Blue Chip Marketing...Revealed! and Small Business Maverick Secrets: How to Market Your Local Small Biz Online (and Off!) Learn Maverick Marketing secrets you can use immediately to find new customers and increase your sales. Get your FREE subscription at http://www.SmallBusinessMavericks.com.
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• Your Local Small Business Online Marketing Funnel
  18/07/2007 | Marketing
  Marketing your business online is all about showing that you have something to offer your visitors that your competitors do not have. Marketing your small business online means reaching out to your current customers as well as prospective customers and setting yourself apart. Successful small business Internet marketing is all about... Read
  
• Blogging For SEO: How To Get Maximum Search Benefit From Your Small Business Blog
  18/07/2007 | Internet
  If you have a small business blog, or are thinking of starting one, you should be aware of the ways you can use your blog to drive traffic to your Website. It's simpler than you think. The first thing to understand about your blog is that each entry is counted as... Read
  
• Business Directories: The Place To List Your Local Small Business When Looking For Local Customers
  18/07/2007 | Internet
  One of the oldest and most effective ways to market yourself online is through local small business directory listings. Small business Internet marketing requires starting with a listing of your small business in the major general directories then listing them in niche and industry-specific directories appropriate to your small business.... Read
  
• Six Steps To Creating A Successful E-book
  18/07/2007 | Marketing
  E-books can be very effective for your small business, and very profitable as well. Here are six tips to follow when you create your own e-book. The biggest mistake that "wannabe" e-book publishers make is to first write a book on the subject that they themselves would probably be interested... Read
  
• What Beer, Pop-tarts And Hurricanes Have To Do With Your Business!
  18/07/2007 | Marketing
  Everything! Let me explain. Wouldn't it be great if you could know NOW with almost complete certainty the events that were going to happen next week or next month or next year that would impact your customers or your business? If you did, you could take action to benefit from the opportunity,... Read
  
• Want More Web Traffic? 5 Make-or-break Tactics To Help The Search Engines Find Your Small Business
  14/06/2007 | Internet
  Choosing effective small business keywords can be an intimidating task. Everyone knows that going to search for anything on a major search engine like Google can often return thousands of results. But does that mean defeat for your local small business? No! There are a lot of things that... Read
  
• 7 Things You Can Do Today To Make Google Fall Head Over Heels In Love With Your Small Business Website
  14/06/2007 | Internet
  Creating your own small business website can be a scary thing to do. It requires some planning to get it right and make Google sit up and take notice of your site at first glance. Small business website search engine optimization (SEO) is one of the keys, but all too... Read
  
• Beyond The Weather: Small Talk Tips For Networking Your Small Business
  14/06/2007 | Internet
  Have you ever been invited to a business networking meeting or luncheon, or thought about going to your chamber of commerce's networking events, but decided not to because you never know what to say to get the conversation started? I've been there - and here's the simple trick I learned to... Read
  
• How To Run With The Big Dogs...even With An Underdog Marketing Budget!
  05/06/2007 | Marketing
  "How do I gain an advantage in my market when it seems like all of my competitors can outspend me by at least double or more?" This is one of the main questions I hear from our customers and it's something that businesses everywhere struggle with - not just small businesses,... Read