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 Creating Brand Awareness is Critical to Your Online Advertising StrategyBrand awareness is very important since people buy from brands they've heard of. Think Like a Publisher. It's All About Your Website ContentIf you think like a publisher, you'll create a website that your prospects and customers will come back to again and again. Plus the search engines will like your website too! Your Local Advertisng OptionsYou have a number of local advertising options for your online marketing dollars including: Internet yellow pages, online directories, paid search, and local websites. You Should Do a Press ReleasePress releases can and should be an important part of your strategy to get the word out about your business. Without Web Analytics Your Website is Flying BlindWeb analytics is the "dashboard" for your website. And without it you're flying blind. Optimize Your Homepage for Results Not SearchIf you optimize your homepage for search it may come at the expense of user experience. Do the Marketing Math for Your Online BusinessIt's almost impossible to make money paying Google to drive traffic to your website. Leave Money To Market Your WebsiteDon't spend all your money developing your website. Make sure you have money left over to market your website too! Be Afraid of Google... Very Afraid!Google is for experts only... so here some important tips to keep in mind before advertising with Google. My Website Isn't Generating Calls... Help!Your website's not generating results? Find out how to use your website to generate phone calls.
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