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casestudylover - ArticlesMahindra & Mahindra’s Xylo: The MPV’s Product Positioning StrategiesThe concept of product positioning in the 21st century is blurred as many of the companies appear to have no ground or base on which they are really operating. Companies are operating with short-time goals to make a quick buck and quit soon. Unlike previous century, where companies successfully positioned their products by slicing and targeting consumers into right segments, most of the companies today are positioning their products with no clear strategies. Leadership and ManagementMany people think that there is no difference between these two terms and therefore think that a Leader must be a Manager, or the other way round; every Manager must be a Leader.
Mostly, managers are looked upon as administrators – writing business plans, setting budgets and monitoring progress Satyam Computers: A reflection of Clintonian Crisis?I really wondered how a single person could do that? After my inquiry into the matter my conscience caught much interest on that man who founded and nurtured the growth of Satyam Computers. As part of my online web search, I found one interesting case study on Satyam Computers published by a Hyderabad, India based organisation, ICFAI Business School Case Development Center (IBSCDC). It gave a deep understanding of the success story of Satyam and Ramalinga Raju. Corporate Social ResponsibilityThough different organisations have framed different definitions for Corporate Social Responsibility (CSR), all of them have a common ground. CSR can be defined as the systematic commitment of a business towards economic development and work towards improving the quality of life of the people working there thus impacting the lives in the society. Basically, CSR is all about business giving back to society. Hewlett-packard|losing the Hp Way|managing in Troubled TimesAfter going through the case study, I found it very useful. It helped me in understanding how a company that was known for its unique culture had to face tough times and struggled to retain its market leadership. In the class, we are acquainted with the concept, but correlating it with a real-time problem and coming out with a solution is the real test. Such cases provide useful insights of how a company must manage its crisis Entrepreneurship Case Studies|entrepreneurshipThe process of entrepreneurship is something to which Cathy Ashmore at the Consortium for Entrepreneurship Education has given much thought over several years Entrepreneurship Case StudiesThe process of entrepreneurship is something to which Cathy Ashmore at the Consortium for Entrepreneurship Education has given much thought over several years.
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