Casey Demchak - Articles

 (66)

Casey Demchak is an independent copywriter and consultant who specializes in writing compelling B2B sales copy. He is also the author of the book, Essential Sales Writing Secrets. You can learn more about Mr. Demchak by visiting his web site at

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Heavy Sales Copy Vs. Light Copy Light
Whether to go with short or long sales copy in print ads, direct mail and brochures has been debated for decades. With the ever-increasing onslaught of marketing messages competing for our attention—the debate has gained even greater heat over the last few years. This article provides practical tips on whether to use long or short copy in your marketing materials. Read
By: Casey Demchak | 27/05/2008 | Marketing Tips
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Creating Powerful Newsletter Programs
Creating a strong newsletter program for your company can be a dynamic public relations tool that keeps you in touch with current clients, and puts your name in front of prospects on a regular basis. This article teaches you how to build and structure a successful newsletter program that will continually give you publicity and build goodwill with clients and prospects. Read
By: Casey Demchak | 17/02/2008 | Marketing
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Key Message Copy Platforms: the Secret to Increasing the Selling Power of your B2b Marketing Materials
Creating consistent selling statements throughout your B2B marketing materials can be difficult. Especially when you’re under the gun to produce a sales letter by the end of the week and a brochure by the end of the month—not to mention a print ad that’s due ASAP. The solution is creating a comprehensive key message copy platform that serves as the “master message document” for your product, from which you can write all your marketing pieces. Read
By: Casey Demchak | 27/04/2007 | Marketing