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Cathy Goodwin - ArticlesCathy Goodwin, Ph.D., helps professionals and small service businesses increase sales, attract clients and create a community of raving fans. Click here to download The 7 Best-Kept Secrets of Client-Attracting Websites. Living with a Dog in the City? 5 Reality ChecksA dog in the city? I used to be horrified at the idea. In fact dogs live well in small spaces. With dog parks and walks, they get more exercise than their country cousins. And your life will have a whole new dimension of joy. 10 Dumbest Career Mistakes Made by the Smartest PeopleCareer planning typically focuses on how to find your dream job. But once you have that job, it's easy to make a mistake that destroys your career -- even if you're a smart, savvy professional. Here are 10 common mistakes and how to fix them. Grow Your Internet Business With an EcourseSuccessful Internet marketing means a list of opt-in subscribers who have agreed to accept your emails. But when you start out with just 5 subscribers, an ezine seems like too much work. The answer: create an ecourse. 5 Surefire Strategies To Attract Ideal Clients From Your WebsiteService professionals want websites that attract clients - but not just any clients. With these 5 strategies, you will fine-tune your message to attract your ideal clients to grow your business. How Powerful Client Attraction Starts With Fearless Self-PromotionService professionals often suffer from fear of selling themselves. But strong copywriting actually reassures clients and makes them want to do business with you. If you have nothing to brag about, why are you in business? How to Choose MBA for Midlife Career Change (and Avoid Midlife Career Crisis)Getting an MBA can accelerate midlife career change. But you can derail your career (and even lose your job)by choosing a program that's wrong for you. Dog Adoption Tips I Learned From My 2 DogsThere's a hole in your life that only a dog can fill. You want a special dog, perhaps just a full-grown adult. Maybe your code of ethics calls for saving a dog's life - not buying an expensive purebred. 3 Reasons Why The Copy You Hate Will Bring Profits You LoveEvery copywriter's nightmare. We write beautiful copy for a client, who takes one look and says, "You can't be serious! This is too sales-y...or too simple...or too different... Why Great Website Makeovers Begin With Copywriting"Can you give me some feedback on my website?" a life coach named "Kevin" asked his e-zine subscribers. "I just revised my site - -finally!" Naturally, I couldn't resist clicking over to see what Kevin had done. How To Help Your Child Find A 21st Century CareerMost of us were brought up to study hard, get good grades, choose a "practical" college major, and strive for a "good job." Talk to a stranded midlife career-changer and you realize the game has changed.
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