Cathy Goodwin

As a business owner who wants to develop online marketing, you probably realize you need to get prospects for your opt-in list. One way to begin is to create a short Report that you can give away to prospects. Here's how to get started with your own free Report, even if you're really busy with your business.

Taking a day job to finance your move to your dream career? Don't let your day job take over your life and destroy your dream. Read on to learn how to manage your time so you change careers without killing your bank account.

As a service business owner, you may be advised to add audio and video to your website marketing mix. But what if you feel shy and you are not used to speaking? Read on to get some realistic tips and ideas.

As a service business owner, you may find yourself interacting with prospects who initiate queries about your services, products and programs. Perhaps you want to plan ahead for what you will say so you won't be caught off guard. At this point you are (believe it or not) engaged in copywriting. Here's how to prepare for queries and anticipate challenges.

Business owners who promote themselves with online marketing often neglect the "about us" page. If you own a service business or work as an independent professional, your "About" page will be especially critical to your success. Prospective clients want to get to know you before they make a hiring decision, yet many business owners make these 3 mistakes when creating their pages.

When you hire a web designer, will you be able to function if he changes careers, disappears or gets hit by a bus? Copywriting clients often turn over their website information, not realizing they may need access some day. Learn what you absolutely must get when you hire a web designer or developer.

Are you getting lots of visitors but they're not turning into prospects? Or investing heavily to get traffic but not getting more clients? This article explains why traffic can be the red herring when you try to solve the Case of the Missing Website Profits.

Moving sound wonderful till you reach your destination and realize you are absolutely miserable. It's tempting to call the folks you left behind, but that's usually a big mistake. Here's what to do instead.

Are you a mid-life career changer frustrated with experiences of age discrimination? You are not alone. This article shows that traditional solutions don't work for indvidual career changes...and what to do instead.

Does your website serve as a hard-working 24/7 marketing partner? Business owners often express surprise when I ask this question. Sometimes they say, "Who cares? I just need a brochure site. My clients come strictly from referrals." Today we're finding that even professionals who work personally with their clients - massage therapists, therapists, dentists - are growing their businesses from the Internet. Learn more in this article.