charen smith - Articles

Popularity
100

Giving Formal Advertising a Casual Flair
Today’s consumers are inundated with advertisements. They receive flyers in their mailboxes on a regular basis, most of which end up in the garbage can. DVR has made it possible for them to ignore television commercials. Print advertisements and online ads are also ignored. One way to get your name out there in a professional, yet casual manner is through business greeting cards. Read
By: charen smith | 02/06/2008 | Internet Marketing
Popularity
50

Forget About a Marketing Plan for Your Small Business
Even as a small business owner, you probably invested a great deal of time and energy into creating a business plan. Most banks require a pretty thorough business plan before they will offer financing to you. Even if you didn’t need financing, writing up a business plan is a good way to make sure you stay grounded and on track. Read
By: charen smith | 06/05/2008 | Internet Marketing
Popularity
53

How to Pick Your Commercial Printer
The commercial printer that you choose to do business with will have a tremendous impact on the future of your company. A great deal of the literature that your customers and potential customers see will go through your commercial printer. Read
By: charen smith | 01/05/2008 | Internet Marketing
Popularity
62

4 Tips for Making Modern Business Cards
Business cards have been around forever, and they are not going anywhere anytime soon. They act as your personal calling card, so of course you want them to express who you are, and what you are all about. However, with virtually every businessperson having their own card, you have to make yours stand out, too. Here are some tips to help you do just that. Read
By: charen smith | 01/05/2008 | Internet Marketing
Popularity
50

Understanding a Niche Market
Some companies may think they’re focusing on a niche market only to be targeting a much broader audience than they need to. Read
By: charen smith | 01/05/2008 | Internet Marketing
Popularity
53

Cross Promotions and Freebies
Small businesses, which usually have limited advertising budgets, often resort to unconventional methods to promote themselves. Two of the most common types of “small business” methods are cross promotions and freebies, or giveaways. Let’s take a look at each, along with some pros and cons. Read
By: charen smith | 28/04/2008 | Internet Marketing
Popularity
50

Building a Positive Reputation for Your Company
If you want to make friends, you need to have a positive reputation. If you have a reputation of being unprincipled and reckless, it might be difficult to find people who want to spend their time with you. Even if you do make friends, you might find that the loyalty that those friends show towards you is lacking. Read
By: charen smith | 26/04/2008 | Internet Marketing
Popularity
50

Making Your Logo Memorable
The more important something is to a company the harder it is to really make it work. Stop for a moment and consider all the major companies you know. Now ask yourself how many of them have a logo? Read
By: charen smith | 24/04/2008 | Internet Marketing
Popularity
53

How to Undo Negative Feedback on Your Brand
Whenever you see a list of America’s greatest presidents, as ranked by historians, you always see Abraham Lincoln, Franklin Roosevelt, and George Washington at or near the top. What do those three men have in common? Read
By: charen smith | 24/04/2008 | Internet Marketing
Popularity
51

The Power of Print Advertisement for the Online Business
So you're starting up an online business. The benefits of running a business online are certainly clear to those without a massive start up budget to work with. Removing the cost of renting out a building coupled with potentially hiring other people to work in your store is a good way for a person to own their own business on a reasonable budget. Read
By: charen smith | 22/04/2008 | Internet Marketing