Charles Lewis

One of the biggest "secrets" to photography marketing and selling success in portrait photography is to be SURE you set the proven policies that will help assure you great profits, on your terms, and to stick to them. Here's the top 9 major policies for profit in your portrait photography business.

If you truly want to build a successful portrait photography business, it's vitally important that you invest the time necessary to present your images to your clients in person.

In these challenging times for photography, here's 3 HUGE tips on how to make more money doing what you love to do.

Here's exactly what to say when someone asks you "What do I get for that?" after you tell her your prices.

It's not the price that matters, it's how you present the price. Here's the BEST way to present your fees to your prospects in your studio, in person. This is amazingly effective - and I gurantee you have NOT heard this ever before!

Most photographers think that the PHOTOGRAPHY is the most important part of their business. But the fact of the matter is that if you suck at photography marketing and selling, then no matter how great your photography is, you will starve. Sad yes - but so true. And one of the most important areas of your business is the telephone.

Why is it so important to have a pre-paid, separate fee for you creating the photographs? The answer is that this way, you are charging for your extremely valuable TALENT & TIME, and the client/prospect will listen more carefully to you, respect you more, and end up ordering more images.

If you will simply take the extra time to meet with your clients ahead of time, on a day that is NOT the day of the photography, you will find they will like you more, trust you, plus the photography will be much better, and your sales will dramatically improve! It is SO worth the small additional time investment!

One of the biggest mistakes I see portrait photographers around the world making today is this: They put a huge amount of time & effort into creating the photographs - making them the best they can possibly be - and then they simply post the images online for the client to go there and place their order. This is a tragedy!

Who cares how "good" your photography is if no one knows you exist or hires you? One of the little known secrets to our photo success is our "Unique Factors" which we use in all our Photography Marketing & Selling. Here's some examples!