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Chip Cooper is a leading intellectual property, software, and Internet attorney who advises software Sort By: Date | Popularity
 Cliffsnotes for Online Marketers To Avoid FTC Liability From Affiliates and ResellersDo you recruit bloggers and other intermediaries to write testimonials and endorsements (think affiliates or resellers)? If the answer is "yes", the FTC says you're liable if they fail to disclose a material connection to you or misrepresent your product or service. This Cliffsnotes-style article cuts through the mis-information and legaleze, providing online marketers with clear cut guidelines to avoid liability. CliffsNotes For Bloggers To Avoid The FTC's $11,00 Fine For EndorsementsIf you've already read - and clearly understand - the 81-page FTC Guides for the use of Endorsements then read no further. However, if you're a blogger, and you're not quite sure about how to decipher the legaleze or how to comply with the Guides, then this article may be for you... particularly if you're more than a little concerned about avoiding the $11,00 fine for non-compliance. 3 Critical Things Blog Site Webmasters Need To Know About The FTC's New Blog RegsIn recognition of the increasing influence of social media online, the Federal Trade Commission (FTC) on October 5, 2009, for the first time since 1980, issued new regulations governing online testimonials and endorsements by bloggers. If you operate a blog site, your exposure to legal liability may have increased exponentially. Do You Own Your SaaS Website? Part 3 - Your Opt-In and Customer ListsWhen you think about ownership of your website, you're probably thinking of the typical website elements - web pages, content, and background software. Right? Have you ever considered that your opt-in and customer lists may be worth more than all of the typical website elements combined? You should. And a purchaser of your website business probably will. Have you protected and enhanced the value of these lists? Do You Own Your SaaS Website? Part 2 - Have You Considered Pre-Existing Elements?Back in the day, most websites were developed completely from scratch; determining ownership was relatively easy. These days, the typical website bundles pre-existing elements. If you have any interest in selling your SaaS website in the future, you must not only secure clean ownership regarding the intellectual property, but also you must acquire all of the necessary use rights for the pre-existing elements licensed in. Do You Own Your SaaS Website? Part 1: 5 Copyright Myths DebunkedYour SaaS website represents an important investment. It may produce income for you - maybe even a lot of income... either now or in the future. What if someone made you an offer to buy your website - an offer you can't refuse? Do you really own your website and all of its components? Could you transfer clear ownership to the buyer? Or does the deal fall through because, upon close examination, you really don't own it - or key parts of it? New Consumer Tracking Rules Make it Easier to Flunk Website Legal ComplianceLet's suppose you want to track behavioral data indicating how users use your website. You provide a notice of your tracking plan in your end user license agreement accompanying the tracking software, and also in your privacy policy. Should you feel confident that you've covered all the bases in terms of website legal compliance? "No", says the Federal Trade Commission, as it issued new rules in the Sears.com settlement. 5 Rules Your SaaS Website Should Follow to Avoid Claims For False AdvertisingMany Internet entrepreneurs are lulled into sleep regarding potential liability for false advertising on their websites. They don't serve banner ads or engage in pay-per-click advertising - and because of this, they incorrectly believe they are exempt from rules regarding false advertising. Nothing could be more incorrect - and more dangerous in terms of exposure to legal liability. 16 Things Every Website Absolutely, Positively Needs To Know About Website Legal ComplianceI talk to a lot of owners of small websites -- entrepreneurs getting started with new businesses or re-doing existing sites on the Web -- and most of them have a profound lack of understanding regarding the scope of legal regulation they face. What's worse, most don't have any idea of their exposure to legal liability. Why is this? And what are the 16 important things you need to know about website legal compliance? Sex, Lies... And a Dumb Mistake Your Blog Website Can't AffordDoes your website incorporate a blog, forum, or listserv -- where users may post text or files? If so, are you liable if your users post defamatory materials about someone else?
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