Chris A Watkins

Law enforcement organisations and Crime Stopper programs are turning to technology which enables text tip-off from the public to facilitate a police response.

Ari Galper, of Chatwise interviews Ed Rush, Successful Emarketer and Marine Fighter Pilot

Email is fantastic, but now you can have more. Read on and see how managing and tracking your email communication can become much simpler. This product presents ideal solutions for both the busy social net-worker and the email-weary executive.

SEO and SEM may bring customers to your door, but content is still king. When it comes to delivery, your content should be flawless.

In the face of increasing costs, profit margins can be sustained in only three ways – 1. Increased product price – could be death to your competitive edge. 2. Decrease in quality or professionalism – while the process may take a little longer, this will kill you just as surely as pricing yourself out of the market. 3. Increased efficiency. No prizes for guessing the best option.

The Post Office/Consignia, British Airways multi national flag tail fin. These were agency originated campaigns, expensive and generally accepted to be total failures. There are many other examples. If major players can get it so wrong, what chance do you stand?

Cutting your margins and pricing aggressively will probably return a broader customer base. Turnover will almost certainly rise, but profitability will suffer. One thing is certain. You must not allow quality to fall.

"We are not going to be able to make up through wind farms all the deficit on nuclear power," - Recent UK Prime Minister, Tony Blair.

Many young companies reach a point in development where growth is seriously slowed by lack of funds. Finding the best way forward can be difficult and a wrong choice can be disastrous.

People come and people go in every organisation, but why make the process more expensive than it need be?