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Chris A Watkins - ArticlesChris A Watkins is an engineer with many years experience in vehicle fleet management. In recent years he has been more active in IT and writing and has a keen interest in environmental issues.
Stabbings: Anonymous Text Tip-off, a Solution?The value in these systems is that they afford the tipster a much greater degree of anonymity than previously. Law and Order - the Anonymous Text Tip OffLaw enforcement organisations and Crime Stopper programs are turning to technology which enables text tip-off from the public to facilitate a police response. Ari Galper Interviews Ed RushAri Galper, of Chatwise interviews Ed Rush, Successful Emarketer and Marine Fighter Pilot Splitemail – Delivering More Time, Less Email, Better CommunicationsEmail is fantastic, but now you can have more. Read on and see how managing and tracking your email communication can become much simpler. This product presents ideal solutions for both the busy social net-worker and the email-weary executive. Web Copy – the Importance of Correct Use of LanguageSEO and SEM may bring customers to your door, but content is still king. When it comes to delivery, your content should be flawless. What Does it Take to Stay Ahead in Business?In the face of increasing costs, profit margins can be sustained in only three ways –
1. Increased product price – could be death to your competitive edge.
2. Decrease in quality or professionalism – while the process may take a little longer, this will kill you just as surely as pricing yourself out of the market.
3. Increased efficiency.
No prizes for guessing the best option. Product Environmental Claims - Overselling, or Sowing Seeds for the Future?Motor Manufacturers are now being told that their advertised environmental claims are misleading Team Management – the Less Stressful WayIt's not just the loss of one individual. It's the stress on the others as they try to take up the slack. Cost Effective Advertising – Does a Big Budget Always Get Good Results?The Post Office/Consignia, British Airways multi national flag tail fin. These were agency originated campaigns, expensive and generally accepted to be total failures. There are many other examples.
If major players can get it so wrong, what chance do you stand? Acquiring Market Share. Md, Md, How Does your Business Grow?Cutting your margins and pricing aggressively will probably return a broader customer base. Turnover will almost certainly rise, but profitability will suffer. One thing is certain. You must not allow quality to fall.
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