Chris DeMartine - Articles

B2B Social Marketing on the Rise

There's nothing wrong with a shotgun approach when shooting skeet (moving targets like search algorithms), and the same is true for connecting with your target market. Here's a list of resources you may use to reach your market with social media. It's never too late to get started. Read

By: Chris DeMartine | 22/12/2009 | Social Marketing

Mailing List Quality vs. Data Card Quality

The difference between mailing list quality and data card quality is simple. A data card is the marketing document that describes a mailing list, but a quality data card does not guarantee a quality mailing list. However, you can have a top quality list that is neglected from a marketing perspective and that's not good. Read

By: Chris DeMartine | 21/11/2009 | Direct Mail

Insert Media Goes Digital with Webserts

Websert programs have potential because they enable the presentation of a relevant offer at the right place and time, but only time will tell the true measure of their effectiveness. The websert (online insert) program’s key differentiation from most banner advertisements is its post transaction positioning. Read

By: Chris DeMartine | 19/11/2009 | Online Promotion

3 Tips for Improving Mailing List ROI

Going 'postal' is not insane - especially during the current economy. Here are three things every direct marketer can do to maximize the value from their list rentals and their time: Read

By: Chris DeMartine | 26/10/2009 | Direct Mail