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Chris Palumbo - ArticlesChris Palumbo is the founder and brand director of elements for women, the upscale women's fitness and lifestyle brand. Visit www.elementsforwomen.com and Chris's blog at www.healthceoblog.com for expert commentary on industry trends and a rare behind-the-scenes look at a successful brand.
Top Five Rookie Marketing Mistakes and How to Avoid ThemLaunching successful marketing campaigns takes creativity, initiative and perseverance. Although most business owners learn the best ways to market through experience and pain-staking trial and error, there are several common mistakes made by new owners that can easily be avoided with a little foresight and preparation. We highlight these “rookie mistakes” below to help new owners generate effective campaigns that bring in higher returns on investment the first time and every time. How to Successfully Interview for StaffInterviewing candidates for employment can be a formal and time-consuming process. However, if you follow the proper steps, you’ll be able to easily weed out people that are unqualified or not right for the position due to time commitment, experience, and knowledge. Learn the tips and tricks for finding the best employees for your business and increase revenue tremendously. 8 Tips for Successfully Handling Customer ComplaintsQuality customer service is something that every business, no matter what industry, should aspire to possess. Addressing customer complaints is a key part of nailing down that sterling customer service image, and customer complaints can actually benefit your business, as it gives you a clear idea of what areas need improvement. Follow these tips to easily handle complaints like a pro. Forming Business-to-business Partnerships to Maximize SalesA partnership with another business is an important step in the evolution of your own business. By combining forces with other businesses, you will be able to reach out to more people in a cost-effective manner. One local business contact can provide many leads when you consider their coworkers, spouses and, most importantly, clients. Learn more about how you can build rock-solid business partnerships and increase revenue for your own company. Building Renewals in Membership-based BusinessesMembership-based businesses work hard to attract new members and keep their existing members happy. But how can you insure successful returns once a membership ends? The good news is that your second year can be just as affordable as your first! Here are proven, successful tips to bring members back again and again, and attracting new ones, to your business. Blogging as a Sales ToolA blog is a highly advanced and yet very simple way of marketing your business by profiling a member’s, client’s or employee’s experience. Although client testimonials and reviews are the strongest sales tools for a business, online blogging can also work as a major marketing tool to increase online exposure and spread the word about your company much farther than you thought possible. Avoiding Inappropriate Interview QuestionsInterviewing candidates can often be a time-consuming and nerve-wracking process. While you want to find out as much as you can about the candidate and how they will benefit your company, you need to avoid asking questions which are deemed inappropriate or illegal. The following are examples of ways to find out information about your candidate without being inappropriate and still respecting the limits of the law. Don’t Just Survive…thrive!: Tips for Financial Success in Tough Economic TimesBelieve it or not, it is possible not only to survive, but to thrive in tougher economic markets. And guess what...if you learn how to profit even in “down” markets, than think how well you will flourish when things inevitably get better again. Learn from the pros and the families that have withstood generations of ups and downs in the economy.
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