Chris Rosepapa
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Chris Rosepapa, Owner and Creative Director at Rosepapa Creative LLC in Phoenix Arizona, has a Bachelors of Arts degree in Graphic Design from Cal State Northridge and also studied at the University of Washington with a concentration on Interactive Web Media. Rosepapa Creative is the firm that small businesses and partners rely on for agency-style web design, print media, and promotional marketing services in Arizona and beyond.
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Anyone can say they're a web designer, but just what does that mean? When choosing a website design service provider, it's super important that the company you choose is reputable, trusted, experienced, and most of all, capable of creating that you envision for your company, regardless of the industry you're in.
Many business owners who decide to go online or have a "tired" website updated never even consider the possibility of having a single service provider take care of web design needs, marketing, branding - the whole gamut.
Does your website design reflect who you really are as a business? Does it reflect your brand, build visitors' trust, and look neat and professional? The truth is, far too many companies today are more concerned about marketing and less concerned about building their brand identity.
Many online marketers think of only one thing - how to get traffic or targeted visitors to their website. The fact is, it's not getting them there that should be your biggest worry, it's keeping them on your site.
To create a strong and effective marketing message, it is essential that you focus on the customer; identify with their pain or problem, explaining subtly how your product/service is a remedy for their situation.
In order to present your company in a professional manner, your website should be well-organized and easy to navigate. The colors you use in the design should create the look and feel that flows with your company and offer.
Ask yourself this question: Is your website customer-focused? Does it provide the answers or solution your potential customer is looking for? Your website should answer your visitor within 5 seconds, and should offer a clear call to action to your target audience.
Today, a huge percent of those shopping online for goods or services - 70% - agree that they would not purchase items from a company whose website is poorly designed.
Keep in mind that you want a powerful brand for your small business, and that reaching that goal requires an ability to focus. You have to know exactly who it is you want to reach so that your efforts are effective and produce results.
In many businesses it is still essential to offer brochures and other print media; an effective e-mail campaign is also a must, but nothing can take the place of a great website that offers potential customers an interactive experience.
