Chris Standring

Converting website visitors into die-hard fans is an art. The key is to seduce them into your world and turn them into customers, then repeat customers. It's all about how clever and original you are at hooking them into your world. This article tells all.

There is a huge difference between a great craftsman and a true artist. Neither is better than the other of course, but artistry is certainly a world unto itself. It is not about emulating heroes, it is about reaching deep inside and communicating art in the most personal and often vulnerable way.

This article stresses the importance of focused practice and playing music live, in front of real people, in order to truly become the best musician you can be.