Chris Stiehl - Articles

Popularity
198

What if the Person Building Your Product Met the Customer Who Would be Buying It?
Would your employees be happy to meet the customers, and vice versa? Study an example where this idea came true. Read
By: Chris Stiehl | 01/06/2008 | Marketing Tips
Popularity
53

Manage Key Accounts As If They Were Key
In too many companies key accounts are not managed as well as they should be. Often, too many accounts are given this status, resulting in poorer service for the best customers. This article describes how to correct this situation and treat your key accounts as if they really were key. Read
By: Chris Stiehl | 07/03/2008 | Sales
Popularity
55

Create a Positive Buying Experience
GM wanted to create something different with Saturn. They studied the typical complaints with respect to the car buying experience - then, they decided that buying a Saturn would be different. Their changes were supported by their ad campaigns and the customers responded very favorably to the Saturn buying experience. Read
By: Chris Stiehl | 07/03/2008 | Sales
Popularity
50

Treat Your Sales People Like Customers!
In many companies, if a salesman doesn't sell well right away, he is fired. In smart companies, sales people are as valued as customers. Read
By: Chris Stiehl | 25/02/2008 | Sales