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Christine Gallagher, MLS, MSIS, founder of CommunicateValue.com, teaches small business owners and professionals how to conquer the overwhelming aspects of online and social media marketing to increase business and maximize profits. For FREE tips on how to build profitable relationships, leverage technology and create your own successful online business, visit http://CommunicateValue.com
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 Information and Marketing Overwhelm: 4 Ways to Manage the ClutterSometimes just looking at my inbox with all its accumulated newsletters, "urgent" announcements, deadline reminders and "once-in-a-lifetime" special offers is enough to make me want to run screaming from my laptop. In addition to email, there's my hard drive with all its mp3s, e-books, courses and articles. All the info can get out of hand pretty fast. Here are some tips I've been using myself to tackle the madness and keep me feeling like I've got a handle on things What is RSS and How Can it Help Your Marketing?You may have heard of RSS feeds, but you might still be wondering exactly what they are. RSS stands for "Really Simple Syndication." RSS itself is just the format for delivering regularly updated web content. Blog feeds allow readers to keep up with the newest information posted on different sites, and people "subscribe" to the feeds of their choice. Is Getting Clients on Facebook a Myth?Do people get clients and customers as a result of being on Facebook? Absolutely. But slapping up a profile and expecting the money to roll in is not going to happen. You might be surprised how many people end up discouraged because they've been on Facebook for a while and aren't getting results. This is usually because they don't understand how Facebook fits into their overall marketing picture. Three Tips For Making Standout Friend RequestsI am always amazed at how many friend requests I receive on social media sites that contain absolutely no context. In some cases there may be mutual friends that we share in common, but beyond that there is often no other clue as to why the other person wants to connect with me. With that in mind, here are a few tips that will help you make your friend requests stand out. 5 Easy Ways to Let People Know About Your Facebook Fan PageA Fan Page is just a public profile that allows you to share information about your services or products with others on Facebook. Pages are great for creating buzz and for exposing your business to an ever-increasing circle of Facebook users. Online Joint Ventures: The What, Why and HowWhen small business owners talk about having success with online marketing or social media, it usually has to do with getting more clients or customers on their own. While that is a wonderful result of course, there is another way the top success stories online are growing their businesses-joint ventures. 5 Ways to Generate Content For Your BlogYou should know that there are lots of other ways to come up with content for your blog without having to either 1) be completely original or 2) have your post be in the form of the written word. Let's look at five ways to generate content when you start feeling stuck. Perfectionism Has No Place in Small BusinessPerfectionism may have its place in school because you are always aiming for that A+ grade, that 100%, that shiny little star sticker. But when launching something new as an entrepreneur it can be deadly. Sure, we all want to do our best work and be prepared and serve our clients as much as we possibly can. Those things are a given. But if it causes us to stay on the fence and never really get out there then that's when it can become a major problem. Three Ways to Build Relationships Beyond Social Media By: Christine GallagherWe know that social media is great for building relationships, but what about outside of that? Just as there is more to the Internet than social media sites, there are many other ways to grow and strengthen relationships with potential prospects online. Here are three of the most effective ways to do that. 5 Simple Ways to Get More Out of TwitterI am often asked about how to use Twitter effectively without spending a ton of time. While there are ways to automate some of your Twitter activity, an even better option is to participate strategically while you are there in order to get the maximum benefit in minimum time.
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