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CJ deHeer is a certified REALTOR;® specializing in the Santa Cruz real estate market. For access to some of the most stunning coastal properties check out www.cjdeheer.com.
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 Finding the Right Realtor®In today's high-speed and high-stakes world or real estate, finding the right Realtor® can be a tricky prospect. There are any number of agents out there who will make claims that they can sell your home faster than any other. Financial Planning: your New HomeEveryone wonders what kind of financial shape they are going to be in after purchasing a home. The difference between someone who is prepared for the purchase and an impulse purchaser is the fact that if the home purchase is planned then the buyer will know what their financial position is after the sale. Is your Home Looking Tired?The real estate market has seen no shortage of tired looking old homes. Many buyers can easily get tired of looking at older homes that have the same appliances, the same cupboards and the same layout. If you are an owner of an older home and are looking to sell, you might want to jazz up your home with a few renovations in order to garner more interest. Real Estate Investments: Owning a Second HomeThere has never been a better time to purchase a second home. Many people may not know that 36% of the homes sold last year were second home purchases. This is partially due to a boom in the investment and vacation home market. Cj's Curb Appeal PrimerWhat can you say about curb appeal? As a realtor I can safely tell you: it sells homes. One simple truth about real estate is that sales are made and lost on first impressions. If you take the time to critically assess the curb appeal of your home and take steps to ensure that it looks its best, then your home will show better and sell quicker. Buying a Home: New Vs ResaleWhen buying a home the largest decision that you will have to make is the choice of whether to buy a new home or a resale home. There are specific concerns that relate to both options so a smart buyer should take the time to consider the pros and cons of each. Home Staging in Santa CruzIf there was ever an ideal spot to stage a home then the California Coast is it! Staging a home in beautiful weather that lasts for the entire year makes the job that much easier. Having to deal with foul weather when staging your home for sale can cause a number of issues, especially if there is snow involved. In central California, this is really not a problem. Santa Cruz provides not only the ideal climate and atmosphere for home staging but the oceanside setting is one that cannot be beat.
Staging the home is the art of presentation of a home. In staging your home you should keep a few things in mind. First; the home must be clear of all mess and clutter. Nothing can hold a home back on the real estate market quite like a mess, nothing that is, that is worth mentioning. Investing in Santa CruzIt's a simple fact that is becoming ever more known, investing in real estate makes great money. If you can add to that equation a location that's highly desirable and has great value for real estate and properties then what you have is a sound investment.
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