CMS Academy - Articles

Strategic Communication Beckons Young Talent

Strategic communication is defined as a planned communication campaign, based on an analysis of the problem. It answers questions like - Why is a good product or service is loosing out to market competition?, Or why is a good firm is not able to earn in caparison to competition?. Strategic communication not only supports other vital efforts of the organization such as corporate or program leadership, marketing, HR, Finance but functions as enabling platform for all to work towards same objective Read

By: CMS Academy | 10/11/2009 | Strategic Planning