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![]() Cobra Australia makes much headwayIt was in 1988 that The Cobra Group was founded by Chris Niarchos, in Sydney Australia. The company then started up in the UK too and then expanded to other countries as well, slowly evolving into a global direct marketing phenomenon, much more than a mere company striving to sell off things and make profit out of it. ![]() Cobra Group driving ahead of trendsThe Cobra Group, which believes in providing service to humanity, has started helping children study under their Making Schools Ready project, covering the Antique province in Philippines ![]() Cobra UK: A phenomenon that began from PaddingtonWhat began in a flat in Paddington two decades ago as Cobra Group UK, a small company, is now grown into a real big direct marketing phenomenon, spread all across the country and represented in many industrial sectors. ![]() Cobra strides diligentlyWith the most challenging mode of marketing, direct marketing, Cobra Group takes diligent strides ![]() Cobra: Making the most of the fertile UK marketIt's the fertile market of the UK that The Cobra Group has been exploring for the past two decades. Cobra Group, which was founded in Sydney, Australia in 1988, had its genesis in UK in a flat in Paddington shortly afterwards. From that humble beginning, the company has grown into a full-fledged direct marketing company, with its tentacles spread into diverse industrial sectors and catering to the cream of UK's industrial folk for its clients. ![]() Cobra: Reaping rich harvests on the Australian soilIt's been the richest of harvests for The Cobra Group on the Australian soil, where the company has been making its presence felt in sectors like charities, telecommunications, entertainment, sports and FMCG (Fast Moving Consumer Goods). ![]() Cobra has fun with brand marketingComing to brand marketing, The Cobra Group has always been having fun with it. As analysts often point out, it's brand promotion that is of prime importance in direct marketing. And they also point out that brands are never created great. ![]() Cobra Group PLC UK: No arrogance; no failure!For Cobra Group PLC UK, it has always been a 'No arrogance; no failure' policy. Al Ries and Jack Trout, in their much-acknowledged book 'The 22 Immutable Laws of Marketing ' point out that “Success often leads to arrogance, and arrogance to failure”. ![]() Cobra The Group: On its foot to help others.As a leading direct marketing company, The Cobra Group is renowned for helping a number of charitable causes. The company’s expertise in face-to-face marketing techniques has been focussing on the charity division ‘Support Direct Ltd’. The Company, which has completed 20 successful years in the business, has been assisting well known voluntary humanitarian organisations such as the Red Cross, The National Heart Research Institute of Australia and many more well-known names. ![]() Cobra Group Poland: Creating ripplesFor the past five years, Cobra Group, Poland, has been creating ripples in the Polish market, especially, in the direct marketing sector. It was in 2004 that Cobra Group made its entry, a very ceremonious kind of entry, into the Polish market.
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