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Corte Swearingen, at various times in his career, has worked as a particle physicist, jazz pianist, composer, marketing manager, bird trainer, magician, metal bender, business development manager, piano tuner, and e-commerce director. He is the developer of the Integral Marketing System™ and CEO of SmallBiz Marketing Tips. He holds a degree in physics and mathematics from the University of Illinois in Urbana-Champaign and lives with his wife and two daughters in the Chicago suburbs.
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 Ready, Set, In ComplianceThe Federal Reserve Bank recently updated its Cash Services Operating Circular 2. This update applies to all retail and commercial banks. What does the new compliance information mean? Are you compliant? In this article, we’ll summarize the important changes so you can ensure your cash deposits are in compliance. Converting Prospects Into CustomersMost small business owners are challenged when it comes to converting their prospects to customers. This article outlines three simple marketing strategies to help you move prospects into actual paying customers. Marketing Strategies for Building Customer RelationsAs business owners, we all want to sell more of our products and services to new and existing customers. But before we can achieve this goal, it is imperative to understand a few basic marketing strategies for creating interest, trust and desire. Adding Audio to Your WebsiteWebsite audio is a great way to enhance your visitor's experience and to deepen the selling relationship. This article discusses the use of website audio and provides suggestions on what you need to get started. How to Build a Compelling Marketing Communications FolderWhat do you give your prospects after they’ve expressed an interest in your products or services? Most small business owners simply pass out a single sales brochure. It’s much more effective to present a complete folder of information that works to further build trust and confidence. This article discusses the inserts I recommend you include in your marketing folder. The Four Key Factors for Website ConversionBefore you start performing split and multivariate testing in order to improve your landing page conversion rate, there are several important factors to keep in mind. Defining Your Target and Niche MarketsDefining your target and niche markets is the key to understanding how your business can deliver the greatest value to your customers and prospects. This article provides strategies for uncovering and defining your niche market areas. Are You Converting Web Visitors into Customers?Driving large amounts of targeted traffic to your website is only half the battle. Once people get there, they must be compelled to take action. This article discusses three methods of increasing your website conversion rates. Website Analytics - A Necessity For Growing Your BusinessThese days, installing a good website analytics program on your website is simple and costs nothing. Still, there are many small business websites that have not taken advantage of the amazing information they can retrieve through an integrated analytics package.
Here are my top five reasons for installing an analytics package... Creating Your Unique Value PropositionDefining your value proposition is the first step in clearly identifying how your products and services are different from your competition. This article gives strategies on developing and defining your unique value to prospects and customers.
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