Craig

Inevitably, in this day and age of anti smoking legislation, the first thing you see as you approach Olympia is not the sign bearing the name of the show, it is actually the small crowd of smokers gathered on the pavement enjoying a quick lug before going back into the show.

The conference delegate, exhibition visitor or exhibitor, or member of the press at a product launch is often so involved in taking part in an event that they don’t think about what’s gone into producing the live experience. Probably furthest from their minds are the people who set everything up before they’ve even arrived – the event crew.

Experiential maybe the latest marketing buzzword, but behind every great experience lies a great supplier. They may not grab as many headlines as the agencies or brands organising the events, buy they are every bit as important to a successful outcome. Whether it’s lighting, sound, audio visual, construction, cleaning, waste management or catering companies, it pays to make sure you’ve got the best suppliers behind you.

It seems a long time since companies simply used adverts to announce the launch of a new product or service or when the name on a given shop front was there simply to tell the customer who was trading inside. Nowadays you apparently need to be establishing a brand if you are to have any chance of commercial success.

There’s been a lot of talk about the rising popularity among companies and event planners for seeking out more and more unusual venues, but what exactly constitutes “unusual” can vary depending on the event and the wishes of the client and will be related to their type of business or what they are trying to achieve.

Collect brochures. Even if you don’t have time to visit all the stands of interest, ensure you collect brochures. You can always follow up later.

In order to find out what are the most innovative products, you might need some tips. Here in the article you can find out the top ten tips for selecting the most innovative products as your corporation gifts.

In order to find out what is the best corporate Christmas gifs, you might need some tips. Firstly, consider your company or brand ethos and choose a gift that reflects this. Then, think about the recipient(s) and their lifestyle and make sure your gift fits the profile….

As a change from Top 10 Tips this month we thought we’d list the 10 most memorable promotional gifts (seasonal or otherwise). So, we asked around the great and good in the industry and came up with the following top ten gifts.

Hoosing a watch for promotional purposes is not the same as choosing a watch for yourself. In fact, you would be well advised to put aside personal preferences and be guided by these wise words from Malcolm Fritschy, MD, Oldeani Ltd