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![]() Cristina Favreau helps service professionals simplify their marketing & self-promotion so they gain visibility, credibility & get more clients. Using the Get Clients NOW!(TM) program, she makes marketing & self-promotion easy to understand & to implement. In just 3 hours, she’ll help you identify where you’re stuck in the marketing process & come up with an action plan of immediate strategies to gain momentum. Visit Cristina’s website at http://www.cristinafavreau.com and her blog, The Savvy Entrepreneur at http://blog.cristinafavreau.com.
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Marketing Strategies That WorkThis article will arm you with all the information you need to select and implement the most effective marketing strategies to get you closer to your goal -- getting more paying clients. Where are you Stuck in the Marketing Cycle?The very first step to successfully marketing your service-based business is to figure out where you’re stuck in the marketing cycle, or what area of marketing your services needs more work. This article will help you figure out where you may be stuck and what steps you can take right now to getting unstuck. 3 Elements you Need to Get ClientsAs a marketing coach, the #1 question I get asked is "How can I get clients?" Marketing your business doesn’t have to be difficult and it doesn’t mean being a pushy salesperson. I’ll share the 3 key elements you need to have in place in order to designing a marketing plan that will help you gain forward-moving momentum and attract clients. Marketing by Public Speaking: Steps to Getting StartedSpeaking is selling. It’s an effective marketing strategy because it showcases your knowledge and expertise to many people at once. People will remember you and will think you’re successful. It gives you higher visibility and credibility which will increase over time. But you want to know HOW to get started. It’s actually quite easy, and to get you started, Cristina will share with you the steps she took that got her started. Achieving Expert StatusEntrepreneurs often wonder how to get known as an expert in their field, especially if they are just starting out. The secret lies in getting others to perceive you as an expert. This article will show why you want to build your expert status and lead you to a resource to the different strategies you can employ. Leave the Steering Wheel to Self-confidenceHow do negative situations affect your self-confidence? Do they create a destructive downward spiral? This article will show you how to break the downward spiral effect and put your self-confidence back in control. Summer’s Here! Great, Now What?Summer is way too short here in Montreal, so it’s no wonder that business slows down for most of us. That’s why it’s a good time to relax, regroup, and reflect over the past few months. What have you been doing right? What could you improve on? How can you use these next few months to prepare for September? How Meal Planning Saved My Marketing“What do I make for supper tonight?” It’s so discouraging to have to wake up in the morning and think about so many hours ahead. One day, I decided to fight back and never ask that question again. How? Meal planning. When I decided to apply the same concept to marketing my business, the results were just as good. Your Business is a Cereal Box: Attract, Then InformFor service providers, marketing is a challenge: you know your service is useful and has value, but because you don’t have a physical product, the benefits may be harder to define. Benefits are effective in attracting people because they speak to what they can gain personally. Once you have their attention, then you can enhance your selling proposition with features. Features can close a sale, but they will usually not be your client’s first point of entry. Techniques to Getting More VisibilityYour clients and target market are putting more emphasis on buying from someone they trust, know and have a relationship with. As you are probably thinking, it’s easier said than done. And you’d be thinking right. Plus, relationship-building takes time. That’s why you must do all you can to be visible RIGHT NOW!
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