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Lion in the Sun is now one of the leading brands of UV protective swimwear in Europe. The company has own brand e-commerce stores in the UK, USA and New Zealand as well as distributing to many independent shops in Europe. The range of sun protective swimwear includes: UV suits and aquanappies for babies; sun suits and swimsuits for toddlers; fashionable mix and match tankinis, bikinis and jackets for older girls; boys 19 and girls 19 board shorts and rash vests; plus a variety of hats and accessories for all ages. Lion in the Sun sells retail swimwear to over 100 countries, post free, from its flagship webshop: www.lioninthesun.com
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 Sunsuits - Do My Children Need Them?My kids all wear sunsuits. They wear sun hats, their sunglasses in the car and I have a big tub of sunscreen by the back door. Here’s why. Buying Girls' Swimwear - 5 things to considerNext time you’re buying a swimming costume for your daughter, before you reach for your wallet, here are a few things to consider to ensure your money is well spent. Whether you’re buying a for regular swimming lessons in an indoor pool, or a week on a foreign beach, whether your girl is little Miss Sunshine or a Teen Goth, the following 5 tips should help make the right choice. How To Make Children's SwimwearWhy even bother? For a lot of children, the ones who look good in anything and who have heaps of confidence, I really wouldn’t bother. If your son or daughter throws on their swimsuit and hits the water without a backward glance, it doesn’t matter what they’re wearing. But for children lacking in confidence, an unflattering swimsuit can be the difference between learning to swim and hating the water. Men and Boys' Swimwear Fashion - A HistoryWe imagine cavemen in furry nappies, ancient Egyptians in loincloths and Victorians in striped long underwear. In the minds of most people, that’s what constitutes men’s and boys’ swimwear fashion over the centuries. The reality, of course, was somewhat different. How to Sell Mail Order BeachwearI've been in the swimwear business, selling togs all around the world for a decade. It's a great job. My company sells wholesale to other mail order beachwear companies and we have retail catalogues and websites in the UK, USA and New Zealand, and independent distributors all over the world.
Understanding why and how people buy mail order beachwear is the focus of our success. Swimming Costumes; A History of Ridiculous DesignSwimwear has a history peppered with outlandish mistakes. It's hard to find an area of fashion where the costume design has been so absolutely unsuited to the purpose intended. UV Suits, Surf Suits, Sunsuits : What Are They and How Do They Work?UV protective swimsuits for children are a relatively new phenomenon, they were introduced into the UK at the end of the 90's and joined mainstream fashion from around 2002. There is no standard nomenclature in the market for sun protective swimwear. Sun Hats on Children; Is it Worth the battle?Getting a child to wear a sun hat can be a real battle. Some kids hate them and will thwart any attempts by concerned parents to cover their heads. It can turn into a real summertime war. So, does it really matter if your son or daughter goes bareheaded in summer at midday?
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