Dan Collins

Ask any one in any field that is successful the key to their business making money and they will tell you it's turning shoppers into buyers, and if you have a web based business, that is called web site conversion rate optimization.

Hello this is Dan Collins, Castle Rock web designer and certified usability expert. As you embark on this years online Internet website marketing, here is a list of five website mistakes you will want to avoid.

With today's turbulent economy you need to compete and work smarter than ever. Having a professionally designed website, working for you 24/7 in today's market, is the best decision you can make. Your website is by far the best promotional investment and marketing tool you can have for your business from an affordability and powerful perspective.

Regarding the Internet, the notion of “Image is everything” does have validity, but your website shouldn’t be completely focused on how it looks. If your visitors can not complete the desired task, find the correct information, or get pointed down your sales funnel within a fraction of time, it won’t matter how atheistically pleasing your website is.

Why is my Bounce Rate so High? A high bounce rate can be due to an incorrect implementation of the tracking code. People may also leave your site from your entrance page because of site design and usability issues. Bounce rates can kill your conversion path, but in reality they can be pretty simple to fix. A bounce is defined as a single-page visit.

Current research shows that it only takes a few seconds of viewing your website, for a prospective client to decide whether or not to do business with you.