Dan Page - Articles

Simple Direct Marketing Tweaks Make Profits Soar

Savvy business leaders across the nation are secretly transforming their businesses by making vital changes to their customer interactions. Their profits are surging, costs are plummeting and the environment gets an unanticipated boost. And perhaps the best news in these troubled economic times? Employees are keeping their jobs instead of suffering layoffs. Sound like it’s too good to be true? At first blush, perhaps. The answer lies with a dear old friend: Direct mail. No question abo Read

By: Dan Page | 03/01/2009 | Business